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Increase Your Customer Response Rate from Rafaela Luna's blog

Humans, naturally, would not let themselves get left behind, which explains why most businesses and technologically-inclined people have their own websites. These websites help businesses grow and solidify their brand image.

The effectiveness of the website can be measured through its traffic. 

Websites get their site traffic through the audience that visits and stays in their page. For traffic to increase these websites must maintain and upgrade the quality of content. That’s why people are adamant about maintaining and upgrading their websites, commonly this is done by asking their visitors to answer surveys that ask about different factors that affect audience interest.

Most website surveys are provided by third parties that dedicate their services solely to creating, managing and summarizing the surveys of websites. But, what these survey-providing third party sites – and even the site that needs a survey – deem as their main problem is the lack of initiative by the audience to answer the surveys they provide.

Now, should website owners be concerned about the low to non-existent response rate their site survey has? Yes, they should be. Because, without sufficient results from the surveys, they can’t edit their website in accordance with the latest trends and likes of their audience.

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