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The Rise of Digital Marketing from Rafaela Luna's blog

Gone are the days when advertising solely relied on fliers, banners, billboards, or television and radio commercials.

Now, the rise of the internet has wholly transformed the way people shopped and purchased things — these changing times call for renewed marketing efforts. These traditional campaigns just won’t cut it. You’ll need to keep up with the myriads of emerging trends. It simply won’t be enough for you to invest in billboards or commercials — you also need to plunge into the dynamic world of the internet.

If you want to get the best out of your marketing efforts, you have to devote extra attention to online advertising, which ranges from your social media channels, to your website, to your blog posts, and so on. When done well, you can reach more people in a few weeks than what old-fashioned tactics can do in months.

The Internet and the social media are, needless to say, the most powerful marketing and advertising tools of today.

Online efforts can boost your brand more than what fliers and banners can do. Unfortunately, not everyone capitalizes on this. Here at Sigil, we will make sure that we that these tools are used effectively and creatively to grow your brand.


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