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This is how a profitable digital marketing funnel develops from Usman's blog

There is no doubt that the traditional marketing funnel used to work tremendously well, but that's not the case anymore. Old and obsolete methods are not giving the kind of results they should. And that obviously affects the sales numbers of many companies that practice them.

The question is why? What exactly is the reason why once the proven marketing methods are not met?

It's simple: when you cannot measure the overall performance or effectiveness of a campaign, your efforts are wrapped in conjecture. You know that half of your marketing budget will be wasted, but you do not know which half. And that can cause problems.

Ask yourself, can you really measure and understand the return on investment with a traditional marketing campaign?

Invented by the pioneer of advertising St. Elmo Lewis, the infamous and widely used marketing concept AIDA (attention, interest, desire and action) has evolved over time. Which means that the old marketing funnel that depended on this formula simply will not work under current market conditions. Digital marketing funnel

Did the previous model fade? Of course, no. It only gradually improved and took a new form as different types of marketing methods and strategies emerged.

There has been a major change in the market, forcing marketing consultants and experts to modify the concept accordingly. Among these many new and improved trends in the world of marketing / advertising came the dawn of digital marketing.

Throughout the years, digital marketing has proven to be an element of change for many large and small companies. Not only did it allow brands (in all niches) to communicate better with their customers / prospects, but it also allowed them to experience sales like never before.

In addition, with the Internet offering several customized platforms for marketing, you are no longer limited to a single method.

The bottom line is: with the previous AIDA model, companies followed more than one linear route to gather qualified leads and turn them into customers / customers. Nowadays, this process works on multiple levels. Which means you must take a multifaceted approach to get favorable results.

Remember, the customer's modern journey that leads to a purchase is different from what it used to be 2 or 3 decades ago. So obviously you cannot depend on the old methods anymore. Travel of modern buyers

When you practice digital marketing, you will notice that there are many more points of contact along with many different possibilities. In such a scenario, the traditional marketing funnel will not be applied. The journey of today's customers must go down a different path, which we refer to as the digital marketing funnel.

What exactly is a digital marketing funnel?

A digital marketing funnel is basically a cocktail of tactics and techniques that can help a company:

·         Get a more specific exposure that only grows over time.

·         Gather potential customers of better quality that can be easily converted.

·         Encourage prospects / clients to share their experience with others.

Even though the World Wide Web has not existed for a long time, it has changed lives for the better. It has given people more options than they could imagine, especially when it comes to buying products / services.

Thanks to the Internet age, comparison shopping has moved beyond a single store. Potential customers can now research a wide range of competing products from the comfort of their home, regardless of their geographic location. Which means that the client has become smarter and is making informed decisions.

Taking into account these changes, today you see that brands change and evolve for the better. They are learning to keep up with their demands and exceed customer expectations. Previously, they had no way of interacting directly with their prospects / customers, and now they do. In addition, with increasing competition, companies have no choice but to find new and innovative ways to attract the attention of their target audience. This is exactly what gave rise to the most agile and adequate digital marketing funnel.

Contrary to popular belief, the digital marketing funnel is relevant to all types / sizes of companies. No matter who your customers are, they can find a place in your digital marketing funnel when they are done correctly.

By creating an adequate digital marketing funnel, you can not only track your customers' purchases, but also monitor your retention path, which is critical to your success. Not only that, you can also get clarity on which stages of the funnel should be improved to achieve better marketing results.

Here is why your business needs a digital marketing funnel

With the growing popularity of the Internet, the importance of using a digital marketing funnel grows for any company that wants to reach a wider audience and achieve a favorable conversion rate.

conversion rate Here are three reasons why you need to take a digital marketing funnel seriously ...

Giving your audience what they want begins with understanding them. Having a digital marketing funnel not only allows you to access your target audience in terms of commitment, but also allows you to give them the right information, at the right time.

For an online business marketing, offering personalized content to make it attractive to potential customers is an easy task. However, many fail in that. It's because they do not use a digital marketing funnel to adapt their content and improve the user experience while educating them about their business.

Different people have different motivations to act. Your target audience is made up of real people, who must be motivated to move from one stage of their cycle to another. The use of a digital marketing funnel allows you to know at what level your clients are and how you could value them to increase their level.

How does a digital marketing funnel work?

The operation of a digital marketing funnel is not complicated. At the basic level, each funnel is the same, but what makes the digital marketing funnel different is how much it can help you achieve when you make the necessary efforts.

Here are the key components of a digital marketing funnel ...

To understand how the digital marketing funnel works, you must understand the process behind it:

The reason why you build a digital marketing funnel is to help your company achieve a particular goal or objective. What could be a customer who buys your high-end product, signs a contract or anything else that allows you to get more business.

Once you have the digital marketing funnel ready, it will attract specific / relevant traffic from different sources. This traffic travels through its funnel, starting at the top where they qualify as an advantage.

Next, they move towards the center and, finally, toward the bottom of the funnel. This is where they end up becoming a client / client that pays and they also start spreading the word about their business.

6 stages of a profitable digital marketing funnel

Creating a profitable digital marketing funnel requires a complete understanding of the various stages your customers go through, and look at them from their eyes.

Digital marketing funnel So, without further ado, let's now analyze the different stages of the digital marketing funnel detail, and understand how you can make the most of them.

Stage # 1: Exhibition

Increasing brand awareness should be the top priority for any company that wants to grow more. Fortunately, improving the image of your brand in the eyes of your customers has become easier in today's digital age. Because a good majority of your target audience is online. Therefore, it only makes sense to take advantage of content marketing techniques to optimize and improve the presence of your brand on the web.

The most basic step towards a successful digital marketing funnel begins with awareness. To interact with your brand, the needs of your audience must first be aware of their existence. The digital route improves the possibility of word of mouth and gives better results than the traditional route in terms of generating awareness. When people share their content, the effects last longer than advertising.

To get a real exposure, your company needs:

·         Improve ranking on Google and other major search engines for specific keywords.

·         Create and share content that offers real value.

·         Build a community that is loyal and receptive.

·         Occasionally invest in digital advertising through the appropriate channels.

Keep in mind that none of these methods will give lasting results if you do not track your progress by focusing on the different digital marketing KPIs.

Stage # 2: Discovery

The first stage of the funnel that generates awareness helps generate the necessary exposure. However, once people arrive at your site, you must make sure they stay and discover their products / services. In other words, you must keep them in place until you press the buy button.

Regardless of the type of website, you must ensure that it is fixed and offers the right type of content. Because bringing people to your website would be useless if they leave immediately. You need to increase the time they spend on your website.

You want your potential customers to experience the most relevant trip of the client and to explore the types of products / services offered. So maybe you want ...

Offer them informational content that educates them about the problems they face and the solutions you offer.

·         Recommend relevant products with discounts before someone leaves your website.

·         Increase the sale of similar products to customers while making the payment.

·         Use a pop-up window to invite visitors to your website to your e-newsletter.

Your goal should be to get something from your client before they leave. If it is not a sale, your contact information. You do not want to be visited, they leave and never come back.

Stage # 3: Consideration

If you offer a great experience to visitors to your website, they will move on to the consideration stage. In fact, it is possible that many of them have already been looking for a product / service similar to the one offered. This means that they can inform other potential customers about your offer, even if they have not purchased your product / service.

Keep in mind that when someone is in this stage of the funnel, is closer to buy. That is why it is crucial that you solve all your problems / queries to avoid any problems along the way.

The knowledge of your target audience and your needs should be at the top of your list because it helps you create a funnel without problems, where it deals with the obvious concerns before any inquiries arise. This helps you create a confidence factor with your prospects and allows you to design more specific / refined marketing tactics.

For example, having a complete FAQ on your site along with authentic customer comments can answer many questions for a customer who is considering a purchase. You can eliminate any last minute doubts / objections and increase conversion possibilities.

Stage # 4: Conversion

Regardless of what type of products or services you sell, obtaining a high conversion rate is what you should always look for. Because if you're not converting well, your ROI suffers.

When someone has already gone through the consideration stage and is in the "ready to buy" mentality, they cannot afford to lose them. That is why it makes sense to do everything possible to make the entire purchasing process as simple and simple as possible.

When you design your digital marketing funnel, you will learn that perfecting it is an ongoing process. In other words, there will always be possibilities of having cracks in the funnel, through which your prospects slide. Increased sales These potential "leaks" can be expensive if they are not resolved. Therefore, you must work on identifying all those points where your sales process may be affected. The last thing you want is for your prospect to have a change of mentality and press the exit button after approaching completing the purchase.

Stage # 5: Relationship with the client

Do you want to take your business to the next level? Of course yes. But that would not be possible if you are not focused on fostering relationships with customers.

Being a business, it is your responsibility to give your customers the value they deserve. If not, they have the freedom to choose their competitor over you, which obviously does not want to happen.

So, instead of bombarding your prospects and customers with sales emails, work to provide first-class customer service by being available to them. Answer your questions, solve your problems and do not make them wait.

Working to improve customer relationships is a long way because, ultimately, it becomes the differentiating factor between you and your competing companies.

The bottom line is: every successful business relationship is reduced to value. If your prospects / customers cannot obtain it from you, they will not value your relationship with you.

Stage # 6: Retention

There is no doubt that building strong relationships with customers is not walking in the park. It can take a long time and may require a continuous investment.

But still, it is easier and less expensive compared to winning new customers. In fact, it is 7X more expensive to retain your existing customers than to replace those who choose not to participate in your digital marketing funnel. Withholding costs Once again, it all comes down to what you are giving your clients to stay. The amount of value you deliver directly affects your retention rate. Remember, the more customers you retain, the more repeat sales you will make.

3 types of digital marketing funnels you can implement today

The good thing about a digital marketing funnel is that each of its stages is interdependent with each other. Which means that working on strengthening one area will have a positive effect on others. As you improve in each of these stages and in the overall process, this leads to the complete growth of the business.

Now that we have a clear understanding of the stages that make up a digital marketing funnel, let's look at three common types of funnels that can help your business grow.

1. Conversion funnel

Many times, a conversion funnel becomes complicated for no reason. When in reality, it is a simple campaign that involves multiple steps, with each step that leads the prospects towards their most sought action / result

In order to really get the most out of your conversion funnel, you must understand how it works in three specific, but important categories.

When it comes to using the three previous conversion funnels, you will need them all to obtain high conversion rates. However, you will not use them at the same time. You will use each one according to the stage in which your business is located.

If you look at it, each of these conversion funnels will help you achieve a different goal / objective. If your goal is to improve revenue, you should focus on the monetization funnel. Using the other two will not help you achieve your goal. Then understand what your current business is and see which conversion funnel would be the most appropriate.

Now, let's see how these three conversion funnels work perfectly with each other in different stages of your business.

First, you will use the acquisition funnel to connect with your target audience and find new and relevant potential customers for your business. Whether you deliver a technical document or simply ask people to contact you, it is up to you to collect these potential customers.

Second, as soon as you have the right kind of potential customers, the next step is to activate the buyers and convert a good percentage of these potential customers that you collected.

Third, there is the monetization funnel, which produces the type of action "potential customers that become customers".

Make sure you have your funnel configured in your Google Analytics, otherwise you will not be able to monitor your progress. Also, just so you do not have any problems later, try to define your main objectives before configuring your conversion funnel.

2. Sales funnel

Sales funnels are critical for companies that want to achieve their sales goals. When done correctly, they guide customers smoothly through a "shopping route" that leads to a possible monetary transaction.

Your approach to the sales funnel may be different from others. But if you delve into the basics, the ideal steps for a profitable sales funnel are similar.

Here is a sales funnel idea that you can easily apply ...

1) Offer your website visitors a valuable but relevant frontend a.m. freebie (eBook, white paper, tool, etc.) in exchange for your email address.

2) After they register, take them to a thank you page that also offers a time-sensitive agreement / discount on one of their products that they might be interested in. You can also offer a premium version of your freebie.

3) If you choose to go for your offer, redirect them to your main sales page where you are selling your high-end product.

When and if a prospect purchases their main product, great. Otherwise, you can track them later, since they already gave their contact information in the initial stages of the funnel.

The idea is to move people through the funnel, one step at a time.

2. Facebook funnel

Social networks are hot and happening. That's why many big and small brands are trying to engage their target audience in the big social networking platforms. One way to do this is by creating an appropriate sales funnel using Facebook ads.

Facebook funnel There are some things you can focus on to improve the chances of success of your sales funnel on Facebook.

# 1: If you want more people to share your content, participate with it and click on it, then you will have to make it worth sharing and clicking on both.

# 2: If the statistics you are looking at are deficient, you may have to try your content A / B and improve your landing pages to get higher participation rates.

# 3: Investigate a little about the customer and talk to people to find out what you can do to get more clicks and conversions in your ad. The sooner you learn and improve, the less money you will lose.

Ultimately, your Facebook sales funnel will prove profitable only when you take care of the minute details that most others ignore.

Build your profitable digital marketing funnel

We have planned the steps for you and we have explained them, but that does not mean that creating a profitable digital marketing sales funnel is easy. It has many moving parts that require constant monitoring and optimization. As customers' preferences change, their marketing funnel should also do so in order to be profitable.

Sometimes you need a team to help you and support your marketing efforts. We are that team! We work as an extension of your marketing department and can help you in any way you need or serve as a leader. Contact one of our experts today to learn more about how our digital marketing services can help your funnel generate the most benefits.

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By Usman
Added Jan 17 '19


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