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AMZ One Step

Amazon is the number one online market place, according to a statistics more 197 million people worldwide, visit amazon to buy their products online. It is a huge count! Amazon is the most reliable platform for shopping, not only for consumers but also for the sellers. A lot of people sell successfully on Amazon, but success needs a strategy. 

 



A great strategy to be successful on Amazon is Amazon PPC Management. General management of PPC campaigns is a proper skilled based task, but when it comes to a pandemic situation like COVID 19, methods and techniques regarding selling have changed a lot. 



 

In this pandemic, people have isolated, which changed their preferences of buying products similarly, the sales of different product categories have also affected. Some categories like pharmaceuticals, groceries, home-office supplies have taken off while some have just grounded. 



 

How Amazon PPC Campaign Grows Your Business?

 

Amazon PPC (pay per click) advertising has significant impacts on your sales because when a seller or vendor runs the PPC campaign, they are buying the top places for the visibility of their products. Sellers who avail the potential of PPC by building a strategic advertising campaign, raise their business significantly year by year. But if you lack a defined strategy, it will make it difficult for you to achieve your Amazon PPC campaign goals.



 

What Is Amazon Pay Per Click (PPC)?

 

Amazon PPC is a publicizing model offered by amazon in which promoters (sellers /vendors) pay a cost to Amazon when a customer taps on their (pay-per-click) advertisement. There are three Amazon PPC modules available which are:


 

  • Sponsored Products
  • Sponsored Brands 
  • Product Display Ads (PDAs) 


 

Sponsored Products –when sellers empower their products through Keywords focused promotions. 


 

Sponsored Brands –when brands advertise to advance their custom features, brand logo, and up to 3 products. With the extent to send buyers on their store pages or a greeting page on amazon.

 


Product Display Ads –This advertisement type is only accessible for amazon vendors. These Promotions/ ads send customers to the Amazon product detail pages directly. It works best for interest focused buyers to deliver them the relevant product ads they actively look.



 

5 Key Takeaways With Amazon PPC Campaign  


 

The Generalized Pandemic trends on amazon pay per click subject during the pandemic situation are as follows; 



 

  • Huge Online Traffic 

 

During the pandemic, the whole world passed through the lockdown situation (coming to its end now), which generalized some pandemic trends in Amazon PPC. Like, People at home started to buy each and everything online resulting in massive online traffic (clicks on ads and products) 



 

  • Online Traffic Ad Revenue And Ad Spend Overall Volume Have Intensified

 


It is so apparent that when traffic increases, it leads to higher advertising revenue and spend. Besides, brands have higher demands, and better advertising pays. They can raise their advertising spend because it will generate higher revenues than spend. 

 

 


  • Advertising Efficiency In Terms Of ACoS And ROAS

 

 

ACoS (Advertising Cost of sale) and ROAS (Return on ad spend) are the different sides of a similar picture. It shows you the values you that what have you spent on advertising and, in return, what have you achieved. Keeping records of these insights and putting the right effort will make you able to generate revenues in this pandemic.  

 

 


  • Low Competition 

 

 

Another critical aspect to consider is, overall competition has decreased, so due to this reason, costs per click have lowered. The pandemic situation was unpredictable in estimating the exact sales or conversion rates because conversion rates were so fluctuating.



 

However, All these trends showed an increase in advertising investment (but all business needs strategy).


 

What is the Average Cost Per Click (CPC) Offered By Amazon?

 

On Amazon, the average CPC ordinarily goes from $0.02-$3. Your standard CPC can likewise differ significantly depending upon the Amazon item class or subcategory you sell in, and how severe your specialty is. 

 


How To Bid For Amazon PPC?


 

The Cost-Per-Click (CPC) on Amazon will consistently rely upon the most elevated bidder: 



 

Every Seller presents a default offer (the greatest they are eager to pay) for their advertisement. The most noteworthy bidder wins the most elevated advertisement position (promotion rank #1) and will likewise pay the highest CPC.



 

If a seller successes the sale with an offer of $4.00. If someone clicks their promotion, the expense of the snap charged to Advertiser 3 will be $3.51.

AMZ One Step

"Do you ever feel like life is dangerously becoming more and more like a horrid episode of Black Mirror: Nosedive? Where everything you do and say is heavily monitored and makes all the difference in your socioeconomic status?"

 

People can rate you, write about you, and it can have a tremendous effect on your seller credibility, sales, and your overall business. The buyers on amazon are serious and they mean business. They come to buy with a mission in mind: Get the best deal and with no compromise. 

 


In this ruthless competition of e-commerce, where everyone is fighting tooth and nail to be the best, it is no doubt, very hard to maintain the perfect image, ratings, and reviews. Especially when there are thousands of strangers to be satisfied. 

 

PRODUCT REVIEWS DIRECTLY AFFECTS YOUR CONVERSIONS

A survey shows that about 65% of the buyers first check out the reviews and ratings before making any purchase. It goes without saying that, the more (positive) reviews and ratings you have the more chances you have of success with your business. 

 

Consumers are likely to put trust in you of a close friend when they see a flock of fellow buyers affirming your credibility as a good seller. It is important that you change the relationship from strangers to trustworthy friends. 

 

What happens when the buyers find the service or product to be compromised? You receive scathing reviews and disappointing ratings. Which consequently dumps your conversion rate. 

 

Negative reviews on Amazon are no joke for a seller. Your mere presence at Amazon demands your best version. You can not just chin up and move on or simply ignore negative feedback. Doing so can hurt you in several ways: 

 

Firstly, since buy box is awarded to those only with stellar seller metrics, positive feedback becomes a necessity among other things. You must win the hearts and trust of your buyers if you want to increase your chances of winning the buy box. Amazon has a process of calculating a seller’s overall performance. Every time someone makes a purchase and provides feedback to you, Amazon chalks it up to your buy box score, whether it turns out good or bad. 

 

Say you had a successful sale with no complications and you receive positive feedback. 100 points (to Gryffindor). Although on the unfortunate situation where you do receive some backlash, that is a negative of 500 points from your point total that decides your buy box eligibility.   

 

Secondly, not only your chances of getting the buy box slims but you have a much bigger threat to face in lieu of negative feedback. Sometimes a seller gathers up so much negative credit that can eventually result in account suspension, or worse, removal. 

 

If amazon detects your order of defect rate (ODR) to be higher than1%, as a result of negative ratings and reviews, Amazon will revoke your selling privileges. 

 

Do not worry! 

 

Sometimes you make someone unhappy, and as much as your situation presents itself dire, you can always make reparations. Getting negative feedback is a very common situation to be in for an online seller. You just need to know how to handle such a situation and be able to bounce back to your feet. 

 

You must be asking yourself, ‘Can I delete negative reviews on Amazon?’ 

 

 1) You can request removal if the feedback is violating Amazon guidelines.

 

The first thing you need to check is, is it even following the amazon guidelines or not before worrying and taking any further action. In the lucky case, the buyer has indeed broken Amazon Feedback rules, contact the authority (Amazon) and have it removed as soon as possible.

 

  • Product Reviews: Sometimes, it just so happens that unsatisfied buyers make the error of leaving product reviews in the seller feedback section that has actually nothing to do with your service at all. 

 

If a buyer has bought a product from an FBA seller, the seller is not responsible for the shipping delay, any damages to the product bought, and the customer service. Although if the review is a combination of seller + product review, Amazon will not remove it.

 

All of these services mentioned above fall under the purview of  Amazon FBA and does not concern the FBA seller. A simple way to fix this issue is to contact Amazon, explain the issue at hand, and file a request for removal. 

 

Although this condition applies to only FBA sellers, known-FBA sellers must face the music and act accordingly, which I will get to in the next steps.

 

  • Promotional material: A review counts ineligible and can be removed upon a request to Amazon Seller Central if a consumer has left any promotional content in the feedback section.  

    Foul Language: Obscene and abusive language is prohibited and can also be removed.

  • Personal Information: Sometimes consumers leave out personal details on the feedback section and such reviews too can be asked to remove.


Step 1: Simply access your Amazon seller account. 

Step 2: Next, visit the Amazon Seller Central page and choose the tab ‘Performance’ between ‘Reports’ and ‘AppStore’. 

Step 3: Scroll down to ‘Recent Feedback’

Step 4: Find the negative feedback you would like to remove.

Step 5: Look for ‘Action’ on the right, adjacent to the relevant order ID, and click on the drop-down menu.

Step 6: Select ‘Request Removal’

Step 7: Affirm that the feedback you received is indeed violating guidelines so Amazon can determine its removal.

Step 8: Enter your reasons why you think Amazon should remove the feedback in question. Submit when done.

Keep it neat, short, and straightforward. Nobody likes to wade through a river of complaints and whining. 

Any of the above misstatements can be used as a reason for feedback removal. Now you can sit back and wait patiently for Amazon to asses the situation and decide if your complaint about negative feedback qualifies for removal or not.

  2) Request the buyer to remove negative feedback

If the buyer has left negative feedback that does not break any Amazon guidelines and is legitimately pointing out your fault, the next best step is to do what is right and make amends with the buyer. Amazon buyers hold the power to remove negative feedback.

Take the time to understand their concerns, resolve the issue at hand and politely request them to remove the negative feedback. It is important to understand that this will not always work. You may fail to satisfy them yet again or maybe it will prove difficult to make contact with them. With all the luck, here are a few pointers to keep in mind when requesting feedback removal from the buyer.

What to do: 

  • Always carry a polite and professional tone when communicating with the buyer. They must not feel like they are being ordered rudely to take down their reviews.

  • Do what is right and apologize to the buyer. Take ownership of any disappointment you may have caused them and let them know you care about providing not less than satisfactory service. 

  • Never pressurize the buyer into doing anything. 

  • Do not make haste with your apology nor request for removal. After you are done with resolving their issue, give it a little time before asking if they could please remove it. You do not want to sound like you don’t care about them and are just doing this for the sake of negative feedback. 

  • While you may wait after the initial contact, do not wait too much, because Amazon has a 60-day removal period for any feedback written.

  • Do not offer the buyers a full refund while asking them to remove the negative feedback. It may come off as a bribe. You may offer them a partial refund for the inconvenience but never think of it as a favor to the negative feedback removal.

 Quid pro quos, manipulation, bribes, and harassments go in violation of Amazon’s guidelines. Going against the Amazon’s Guidelines will result in account suspension. 

 

How to contact an individual buyer and request negative feedback removal: 

 

Step 1: Visit the Amazon website.

Step 2: Open up the tab called ‘Orders’ (between ‘Pricing’ and ‘Advertising’)

Step 3: Select the ‘Manage Orders’ option.

Step 4: Find the negative feedback you would like to address and click on the Order ID number.

Step 5: Click on the name of the buyer.

Step 6: Select the option ‘ Other’.

Step 7: Choose the appropriate subject and write down your message professionally. 

Step 8: In case you would like to attach any supporting documents, click on ‘add attachments’

Step 9: Review your message and documents attached, and then click send.

Hopefully, the buyer will respond and then you can proceed to make sure if they are satisfied with your service. As I said above, after the customer is satisfied, now is the time to moderately wait and request them politely to remove the negative feedback.

 

 3)  Leave a response on Amazon’s site

If all fails, you can still take one final measure to clear your name. 

Sometimes, Amazon decides that your reasons for removing the buyer’s negative feedback were insufficient, and sometimes even the buyer does not respond back to you in your attempt to remove negative feedback on Amazon, then you have one last lifeline. Maybe as effective as the other two but it does the job of showing the other customers that you at least tried to reach out and resolve customer issues. 

 

All you need to do is:

 

Step 1: Once again, access your www.amazon.com seller account. 

Step 2: Next, visit the Amazon Seller Central page and choose the tab ‘Performance’.

Step 3: Scroll down to ‘Recent Feedback’

Step 4: Find the negative feedback you would like to remove.

Step 5: Find ‘Action’ on the right,  look below for the drop-down menu next to the relevant Order ID.

Step 6: Select ‘Post a Public Reply’ option.

Step 7: Write your Amazon Merchant response for the Individual in question, but still keep in mind you are indirectly speaking to the audience of Amazon. 

Step 8:  Review once and then click ‘Submit’.

This is the last resort to clear your side. Make sure you are doing it right. You may be speaking to the individual but all visitors on your product are now your audience. Keep it short, to the point and professional. Do not write in an informal way, your audience may mark you as not serious or sincere. 

 

If you do not know how to write such a response, here is an example: 

 

“We apologize for any inconvenience our service might have caused. We have made adjustments according to your complaint. We hope that all issues are resolved, in case they are still not satisfactory, please feel free to reach out to us anytime’.  

 

Now you have on record that you are a professional seller and sincere about your customers. Hopefully, the potential customers will disregard the negative review or rating and proceed to buy from you on the account of your professionalism. 

 

It can be difficult to keep track of every negative comment, especially when you are a seller of multiple products and have a successful line of buyers. You could be away or sleeping and one little negative feedback can have the ability to drive away many potential buyers.

 

To stay on the top of every feedback directed your way, you can use an Amazon research tool such as Feedback Express. With Feedback Express, you can put your Amazon seller feedback and product review requests on auto-pilot in minutes, and start generating more positive feedback from your orders.

Forget the constant checking for product reviews and seller feedback. You will be notified whenever someone shares negative comments about your products or service, so you will be able to respond fast and help put things right.

Conclusion

The key to becoming better is to take the grey clouds and turn it into a silver lining. You can either focus on the negative aspect of the situation or you could make use of it to your advantage. Even though you have received negative feedback, you can use the opportunity to address the areas of improvement and maintain your quality of seller performance. 

 

In case the feedback is uncalled for, you still know how to deal with it in a swift and efficient manner, while maintaining professional integrity. 

 

As much as Amazon Product Photography is important for your listings, feedback also holds a significant value in the A9 Amazon Ranking Algorithm because it directly affects your conversion channel. 

 

Negative feedback is the buyer’s frustration calling out for justice. Just take a deep breath, listen carefully, and address their issues in a professional and timely manner.  

 

Source: https://www.amzonestep.com/blog/how-to-remove-negative-feedback-on-amazon/

 

AMZ One Step

So you’re thinking about doing your own product photography on Amazon? Well, that’s not a bad idea.

 

Amazon Product photography is one thing that can either take you to the next level or can throw you out of the competition.

 

I am sure you know the value of photography for e-commerce and especially on Amazon selling, so I will not write much about it.

 

Know these 8 Mistakes Every Photographer Do While Clicking Products For Amazon- You better avoid it!

 

Limiting yourself to same angles

As a seller, you should keep in mind that buyers won’t be able to touch or handle your product. They would certainly avoid making a purchase if the product is not ‘well defined’. In order to eliminate their questions or uncertainty, you should take photographs of all the necessary angles that you think can make an impact.

 

You know your product better than anyone. Before thinking from the buyers’ perspective, think on your own as what angles will reflect my product better and will increase the chances of conversions.

 

As much as taking shots from the side, back, and bottom are important, you should also include close up shots because people love to see the textures and every small detail of the product.

 

This is how you can illustrate a closeup shot for your product on Amazon.

 

Over-complementing the product with Colorful Backgrounds

The main image of your product has to be on a white background since it’s an Amazon policy. We all know it!

 

But, it doesn’t mean that you will keep the rest of the images on colorful backgrounds. Though I am a hard critic of colorful backgrounds for the product images, you should use it if it is really complementing the product.

 

In short, the background should speak and compliment your product at the same time otherwise, it will lose its impact. The below picture has perfectly demonstrated colors that are complementing the product at the same time.

 

It all comes down to your personal preferences and what works best for your product. Of course, these types of shots will require a bit more hard work, but it is going to worth your time.

 

Using Cheesy Graphics

Remember, the things that you consider tiny are the ones that matter the most. Using awkward fonts, poor graphics, and obnoxious colors will reflect a poor impression of your brand that will eventually hurt your conversions.

 

Keep that in mind, small things matter!

 

If you use cheesy graphics on your product images, it will give you the worst turnaround than the area 51.

 

Amazon is not the place for these kinds of images. It will make your brand look fake and trustworthy, while at the same time, it will make you lose potential clicks and sales.

 

If you know the basics of photography and design, you would know that the font, typography, and colors really make a huge impact on the images.

 

The image shown is the perfect example of the worst image.

It’s like you’re selling the idea without engaging the customer. This formula no longer works in the eCommerce world.

 

Too much visual noise

You don’t get the word ‘visual noise’, right? But what if I tell you that it’s the most important mistake sellers do while taking photographs for their products?

 

Believe it or not, too much visual noise can adversely affect your photography.

 

This happens mostly due to non-professional cameras, un-trained photographers, and improper lighting conditions that create a recipe for disaster. Here is the perfect illustration of too much visual noise.

 

When unprofessional and untrained photography takes a zoom shot, it creates the noise that hurts the picture and you at the same time.

 

This is very much due to a high ISO – ISO is an ability of the camera that delivers clean images based on the surrounding lighting.

 

 

Not Staging the product properly

It’s all about creating the need for the product by giving it a realistic look through visuals. For example, if you’re selling Napkins, you should be shooting it with a bunch of flowers or dishes. Or if you’re selling something that people wear, it’s a great idea to shot a model wearing it.

 

Staging the product properly can add more context and relevancy to your product as your customer would be able to see the way your product will look at them.

 

Since buyers aren’t good at imagining, and as I said they can’t touch the product, you should focus on capturing it in a way that could give them a clear idea about what to expect.

 

However, you should keep in mind that whatever object you’re added in the shot should be totally relevant, otherwise, it will reduce the customer’s attention from the pain product.

 

Not Taking shots without a tripod

Well, this is the basis of product photography. You need still images, and for that; you need a tripod.

 

A tripod helps you to handle the camera steady while allowing you to adjust the angles easily. While your hands are free, you can reposition different angles according to your product.

 

Ignoring the need for Retouching your images

As a photographer, your primary goal should always be to take shots that are as pristine and clear as possible. The need for retouching is always there especially when you’re taking many shots. You have to make sure that there aren’t any wrinkles or dust particles on a product as that will count as a negative point otherwise.

 

This is basically done in the editing phase where you need to edit out the irrelevant things from the images.

 

Not Conveying a brand story

This is where you need to use the magic wand.

 

Images do tell a lot about a brand. And as you may have heard ‘they are your first impression’, which is totally right. In order to create a brand story through your shots, you need to start focusing on emotions more than the necessity because it sells.

 

It’s hard to swallow, but emotions are a great way to earn customer’s trust and loyalty. Especially, when you’re competing on the tough grounds with thousands of brands trying to win over you, you need to come with ideal images that could define your brand better than anyone.

 

At AMZ One Step, we create images that could distinguish you from your competitors and can make you stand out in the toughest niches. 

 

Customers are always picturing themselves using that item and they don’t prefer seeing the same style images again and again –  the lesson is, you need to come up with something unique that could define your product and your brand flawlessly.

 

Is it a good image or a bad image?

 

Uploading these types of product images on Amazon is like ruining your business out of your own hands. Though the structure of the glass is unique and flawless that leaves no question on the capability of the product itself, the way it has been portrayed is downsizing the brand.

 

So how does a good image looks like that defines a flawless brand story?

 

This is what we created for our client; though it’s the main image, we can’t really add emotions in it, but we tried our best to make it presentable and relatable at the same time. What do you think about this picture?

 

Back to the point; emotions! The foremost way to engage your target market is by adding emotions in your photographs that can persuade them to make a purchase. Well, the image below has the emotions incorporated!

 

Key Takeaways

Amazon Product Photography is all about capturing the images that can drive clicks and sales. To be very honest, Bad images are often one of the biggest reasons for the low performance of any Amazon business.

 

The better the image, the better it illustrates, the more it can sell.

 

With bad images, you’re most likely to lose clicks and sales that will prevent you from getting good organic rankings on Amazon.

 

So what good images really are for Amazon? The simple answer to this question is ‘anything that can make an impact while convincing a customer in making a purchase is good photography’.

 

Here are few takeaways of this blogs post
  • As an e-commerce seller, you should know that buyers won’t be able to touch or handle the product. Therefore; the need for taking shots from different angles is immense to bring clarity in the image.|

  • Avoid over complementing your images with colors. You should use a colorful theme only if it is really complementing the product otherwise, it is wiser to keep it on the white background.

  • Using Cheesy graphics is indeed a great way of ruining your brand image on your own.

  • When taking shots, focus on visual noise. Too much visual noise will remove away the charm of your product. You need to adjust the ISO setting to take perfect shots.

  • Stage your products properly and in accordance with the necessity. This is where you should be trying your best to illustrate the need or the necessity of the product.

  • Always use a tripod for product photography.

  • After taking the shots, you should spend a little time in the retouching of your images. Try to remove the curls or dust if they’re captured.

  • Every image of your listing should convey a brand story. And that is not earned by creating the necessity but rather by emotions which attracts the customer’s loyalty.


If you don’t plan to outsource your product photography, you need to follow this guide to create flawless images that can earn you good clicks and conversions – and something that can give you a competitive edge over your competitors.

 

 

Source:https://www.amzonestep.com/blog/mistakes-every-photographer-do-while-clicking-products-for-amazon/

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