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Lana Lee
Sellozo is your AI-driven Amazon advertising software growth suite engineered to help Amazon sellers just like you increase sales, lower ACoS, automate campaign optimization, and increase ppc software amazon ppc management
AMZ One Step

Amazon is the number one online market place, according to a statistics more 197 million people worldwide, visit amazon to buy their products online. It is a huge count! Amazon is the most reliable platform for shopping, not only for consumers but also for the sellers. A lot of people sell successfully on Amazon, but success needs a strategy. 


A great strategy to be successful on Amazon is Amazon PPC Management. General management of PPC campaigns is a proper skilled based task, but when it comes to a pandemic situation like COVID 19, methods and techniques regarding selling have changed a lot. 


In this pandemic, people have isolated, which changed their preferences of buying products similarly, the sales of different product categories have also affected. Some categories like pharmaceuticals, groceries, home-office supplies have taken off while some have just grounded. 


How Amazon PPC Campaign Grows Your Business?


Amazon PPC (pay per click) advertising has significant impacts on your sales because when a seller or vendor runs the PPC campaign, they are buying the top places for the visibility of their products. Sellers who avail the potential of PPC by building a strategic advertising campaign, raise their business significantly year by year. But if you lack a defined strategy, it will make it difficult for you to achieve your Amazon PPC campaign goals.


What Is Amazon Pay Per Click (PPC)?


Amazon PPC is a publicizing model offered by amazon in which promoters (sellers /vendors) pay a cost to Amazon when a customer taps on their (pay-per-click) advertisement. There are three Amazon PPC modules available which are:


  • Sponsored Products
  • Sponsored Brands 
  • Product Display Ads (PDAs) 


Sponsored Products –when sellers empower their products through Keywords focused promotions. 


Sponsored Brands –when brands advertise to advance their custom features, brand logo, and up to 3 products. With the extent to send buyers on their store pages or a greeting page on amazon.


Product Display Ads –This advertisement type is only accessible for amazon vendors. These Promotions/ ads send customers to the Amazon product detail pages directly. It works best for interest focused buyers to deliver them the relevant product ads they actively look.


5 Key Takeaways With Amazon PPC Campaign  


The Generalized Pandemic trends on amazon pay per click subject during the pandemic situation are as follows; 


  • Huge Online Traffic 


During the pandemic, the whole world passed through the lockdown situation (coming to its end now), which generalized some pandemic trends in Amazon PPC. Like, People at home started to buy each and everything online resulting in massive online traffic (clicks on ads and products) 


  • Online Traffic Ad Revenue And Ad Spend Overall Volume Have Intensified


It is so apparent that when traffic increases, it leads to higher advertising revenue and spend. Besides, brands have higher demands, and better advertising pays. They can raise their advertising spend because it will generate higher revenues than spend. 



  • Advertising Efficiency In Terms Of ACoS And ROAS



ACoS (Advertising Cost of sale) and ROAS (Return on ad spend) are the different sides of a similar picture. It shows you the values you that what have you spent on advertising and, in return, what have you achieved. Keeping records of these insights and putting the right effort will make you able to generate revenues in this pandemic.  



  • Low Competition 



Another critical aspect to consider is, overall competition has decreased, so due to this reason, costs per click have lowered. The pandemic situation was unpredictable in estimating the exact sales or conversion rates because conversion rates were so fluctuating.


However, All these trends showed an increase in advertising investment (but all business needs strategy).


What is the Average Cost Per Click (CPC) Offered By Amazon?


On Amazon, the average CPC ordinarily goes from $0.02-$3. Your standard CPC can likewise differ significantly depending upon the Amazon item class or subcategory you sell in, and how severe your specialty is. 


How To Bid For Amazon PPC?


The Cost-Per-Click (CPC) on Amazon will consistently rely upon the most elevated bidder: 


Every Seller presents a default offer (the greatest they are eager to pay) for their advertisement. The most noteworthy bidder wins the most elevated advertisement position (promotion rank #1) and will likewise pay the highest CPC.


If a seller successes the sale with an offer of $4.00. If someone clicks their promotion, the expense of the snap charged to Advertiser 3 will be $3.51.

AMZ One Step

So you’re thinking about doing your own product photography on Amazon? Well, that’s not a bad idea.


Amazon Product photography is one thing that can either take you to the next level or can throw you out of the competition.


I am sure you know the value of photography for e-commerce and especially on Amazon selling, so I will not write much about it.


Know these 8 Mistakes Every Photographer Do While Clicking Products For Amazon- You better avoid it!


Limiting yourself to same angles

As a seller, you should keep in mind that buyers won’t be able to touch or handle your product. They would certainly avoid making a purchase if the product is not ‘well defined’. In order to eliminate their questions or uncertainty, you should take photographs of all the necessary angles that you think can make an impact.


You know your product better than anyone. Before thinking from the buyers’ perspective, think on your own as what angles will reflect my product better and will increase the chances of conversions.


As much as taking shots from the side, back, and bottom are important, you should also include close up shots because people love to see the textures and every small detail of the product.


This is how you can illustrate a closeup shot for your product on Amazon.


Over-complementing the product with Colorful Backgrounds

The main image of your product has to be on a white background since it’s an Amazon policy. We all know it!


But, it doesn’t mean that you will keep the rest of the images on colorful backgrounds. Though I am a hard critic of colorful backgrounds for the product images, you should use it if it is really complementing the product.


In short, the background should speak and compliment your product at the same time otherwise, it will lose its impact. The below picture has perfectly demonstrated colors that are complementing the product at the same time.


It all comes down to your personal preferences and what works best for your product. Of course, these types of shots will require a bit more hard work, but it is going to worth your time.


Using Cheesy Graphics

Remember, the things that you consider tiny are the ones that matter the most. Using awkward fonts, poor graphics, and obnoxious colors will reflect a poor impression of your brand that will eventually hurt your conversions.


Keep that in mind, small things matter!


If you use cheesy graphics on your product images, it will give you the worst turnaround than the area 51.


Amazon is not the place for these kinds of images. It will make your brand look fake and trustworthy, while at the same time, it will make you lose potential clicks and sales.


If you know the basics of photography and design, you would know that the font, typography, and colors really make a huge impact on the images.


The image shown is the perfect example of the worst image.

It’s like you’re selling the idea without engaging the customer. This formula no longer works in the eCommerce world.


Too much visual noise

You don’t get the word ‘visual noise’, right? But what if I tell you that it’s the most important mistake sellers do while taking photographs for their products?


Believe it or not, too much visual noise can adversely affect your photography.


This happens mostly due to non-professional cameras, un-trained photographers, and improper lighting conditions that create a recipe for disaster. Here is the perfect illustration of too much visual noise.


When unprofessional and untrained photography takes a zoom shot, it creates the noise that hurts the picture and you at the same time.


This is very much due to a high ISO – ISO is an ability of the camera that delivers clean images based on the surrounding lighting.



Not Staging the product properly

It’s all about creating the need for the product by giving it a realistic look through visuals. For example, if you’re selling Napkins, you should be shooting it with a bunch of flowers or dishes. Or if you’re selling something that people wear, it’s a great idea to shot a model wearing it.


Staging the product properly can add more context and relevancy to your product as your customer would be able to see the way your product will look at them.


Since buyers aren’t good at imagining, and as I said they can’t touch the product, you should focus on capturing it in a way that could give them a clear idea about what to expect.


However, you should keep in mind that whatever object you’re added in the shot should be totally relevant, otherwise, it will reduce the customer’s attention from the pain product.


Not Taking shots without a tripod

Well, this is the basis of product photography. You need still images, and for that; you need a tripod.


A tripod helps you to handle the camera steady while allowing you to adjust the angles easily. While your hands are free, you can reposition different angles according to your product.


Ignoring the need for Retouching your images

As a photographer, your primary goal should always be to take shots that are as pristine and clear as possible. The need for retouching is always there especially when you’re taking many shots. You have to make sure that there aren’t any wrinkles or dust particles on a product as that will count as a negative point otherwise.


This is basically done in the editing phase where you need to edit out the irrelevant things from the images.


Not Conveying a brand story

This is where you need to use the magic wand.


Images do tell a lot about a brand. And as you may have heard ‘they are your first impression’, which is totally right. In order to create a brand story through your shots, you need to start focusing on emotions more than the necessity because it sells.


It’s hard to swallow, but emotions are a great way to earn customer’s trust and loyalty. Especially, when you’re competing on the tough grounds with thousands of brands trying to win over you, you need to come with ideal images that could define your brand better than anyone.


At AMZ One Step, we create images that could distinguish you from your competitors and can make you stand out in the toughest niches. 


Customers are always picturing themselves using that item and they don’t prefer seeing the same style images again and again –  the lesson is, you need to come up with something unique that could define your product and your brand flawlessly.


Is it a good image or a bad image?


Uploading these types of product images on Amazon is like ruining your business out of your own hands. Though the structure of the glass is unique and flawless that leaves no question on the capability of the product itself, the way it has been portrayed is downsizing the brand.


So how does a good image looks like that defines a flawless brand story?


This is what we created for our client; though it’s the main image, we can’t really add emotions in it, but we tried our best to make it presentable and relatable at the same time. What do you think about this picture?


Back to the point; emotions! The foremost way to engage your target market is by adding emotions in your photographs that can persuade them to make a purchase. Well, the image below has the emotions incorporated!


Key Takeaways

Amazon Product Photography is all about capturing the images that can drive clicks and sales. To be very honest, Bad images are often one of the biggest reasons for the low performance of any Amazon business.


The better the image, the better it illustrates, the more it can sell.


With bad images, you’re most likely to lose clicks and sales that will prevent you from getting good organic rankings on Amazon.


So what good images really are for Amazon? The simple answer to this question is ‘anything that can make an impact while convincing a customer in making a purchase is good photography’.


Here are few takeaways of this blogs post
  • As an e-commerce seller, you should know that buyers won’t be able to touch or handle the product. Therefore; the need for taking shots from different angles is immense to bring clarity in the image.|

  • Avoid over complementing your images with colors. You should use a colorful theme only if it is really complementing the product otherwise, it is wiser to keep it on the white background.

  • Using Cheesy graphics is indeed a great way of ruining your brand image on your own.

  • When taking shots, focus on visual noise. Too much visual noise will remove away the charm of your product. You need to adjust the ISO setting to take perfect shots.

  • Stage your products properly and in accordance with the necessity. This is where you should be trying your best to illustrate the need or the necessity of the product.

  • Always use a tripod for product photography.

  • After taking the shots, you should spend a little time in the retouching of your images. Try to remove the curls or dust if they’re captured.

  • Every image of your listing should convey a brand story. And that is not earned by creating the necessity but rather by emotions which attracts the customer’s loyalty.

If you don’t plan to outsource your product photography, you need to follow this guide to create flawless images that can earn you good clicks and conversions – and something that can give you a competitive edge over your competitors.




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