There is no doubt about the vast scope ofsocial media marketing in India, as the number of users increased by 78 million (+21%)between 2020 and 2021. Even though social media platforms are gaining popularity, the user’s attention span is only declining. In such a case, posting engaging, shareable content is a real challenge for brands who want to connect with their audience and expand their reach. 

Algorithms have reduced reach, and the competition is only increasing each year, which makes standing out and rising above the rest even more difficult. The right digital marketing agencywill provide a healthy mix of informational and promotional content to engage the audience. Follow these best practices and tips for the top 5 social media platforms.

1. Twitter Tweets

Twitter has a verification process that, unlike Facebook, enhances trust and assures people that the business is genuine, which can be further confirmed by the presence of a website. The tight character limit might seem restrictive, but it offers an opportunity for brands to speak up about relevant topics and engage in authentic conversations.

Quick Tips for Tweets

• Limit yourself to 1-2 hashtags per tweet

• Be conversational in your content

• Keep your copy short and simple

• Use images, GIFs or videos whenever possible

• Use analytics to see what works best

• Keep track of events or trending conversations

1. Facebook Posts

More than two-thirdsof Facebook users visit a local business page at least once a week, which means your brand can get a lot of exposure if you market your quality content well. Facebook offers a great way to join conversations relevant to your business and engage your audience. 

Best Practices for Posting

• Use high-quality, engaging creatives

• Make posts actionable with clear CTAs

• Understand your audience to create targeted content

• Keep posts simple with concise text

• Have a consistent color scheme and recognizable images

• Pin significant announcements at the top of your page

1. Instagram Captions

Post exceptional quality, captivating images are not enough. Your captions need to engage the audience’s attention equally. Captions can help you increase engagement and add context to your pictures or videos. A carefully crafted caption can do a lot of heavy lifting in terms of marketing and sales. Many agencies offer excellent content marketing servicesthat are crafted to convert prospects.

Caption-writing Tips

• Write a catchy first line

• Include an engaging CTA or interactive question

• Offer value through your content

• Be authentic to connect with your audience

• Tell a story through your post

• Resonate with your brand tone

• Use hashtags to make your posts searchable 

1. LinkedIn Publishing

As a professional B2B platform, LinkedIn is focused explicitly on forging new connections and relationship building. Your connections are notified each time you publish a post, and by providing valuable content, you can establish yourself as a reliable authority on the topic. 

Quick Publishing Tips

• Post about industry trends and current news

• Use analytics to understand which content does well

• Add images and videos for visually appealing content

• Work out the best time and day of the week to post 

• Optimize your company page for search

• Encourage employees to share brand content

• Include LinkedIn Pulse in your content marketingstrategy

1. Pinterest Pins

People are actively looking for ideas and inspiration on Pinterest, which provides an opportunity to advertise your brand discreetly. It is perfect for organic campaigns for small businesses to target the right audience. You can easily spot emerging trends on Pinterest and create similar content to jump to the forefront and drive more traffic to your website.

Essential Pinning Tips 

• Create visually compelling Pins

• Pick vertical images with proper resolution

• Optimize your Pin copy

• Keep videos short and attention-worthy

• Use captions or text overlay instead of audio

• Tell a story using Idea Pins

• Add Pinterest save buttons to your site

To craft engaging, interactive posts for your social media profiles and create the most effective marketing strategy, you can get in touch with us to learn more about our comprehensive digital marketing services.

Let’s say you are looking for someone forproduct image editing. But how will you evaluate if you are paying the right price for that service? A lot goes into editing, and different vendors employ different pricing structures to calculate the cost of their editing services. Therefore, you need to understand which factors contribute to the cost and how the prices are structured to choose the best option.

How is the editing pricing determined?

• Labor Costs: The payment will largely depend on the skill and the level of experience. Low-level skills include basic edits like getting rid of blemishes or background retouching, while advanced editing involves image transformations and other complex forms of retouching. Vendor location also matters since companies or freelancers who reside in cities with a lower cost of living will be more affordable. 

• Tools: The equipment and software used by the contractor also matter. Experts who use specialized or more sophisticated tools to deliver the best results will likely charge more than those who use the basic software.  

• Complexity: While image editing images might sound simple, it involves a lot of work- both time and effort, in reality. Depending on the type of photo retouching servicesyou require and the nature of the edits, the time and the skills necessary to finish the project can vary. 

Simple tasks like getting rid of the background or removing small smudges cost considerably less than more complicated work like placing the subject in another background or combining different images. Products with simple shapes and sharp, clear boundaries are easier to edit than fuzzy products like stuffed animals or objects that blend into the background.

• Turnaround Time: Faster delivery will require a higher charge if you need the edits within a few hours or days. While experts have the skill to ensure that accuracy remains and quality is not compromised, they charge extra if the work has a tight deadline. Some photo editing agenciesoperate 24/7, so no matter your time zone, they’re able to provide services quickly. 

• Volume: Some vendors offer low prices on bulk orders, and you may end up paying less per photo when you place large orders. So if you have high-volume projects, you can inquire about any available discounts depending on the number of images you need to get edited. 

Different Pricing Structures for Photo Editing Services

1. Pay-as-you-go Model

In this model, you will be charged on a per-project or per-photo basis. Once you have given a brief about the work, the contractor will set the fee and get back to you. 

Pros

• Transparency 

• Pay according to the project

• No billing surprises

• Scale your budget based on your need

Cons

• Hard to keep track of all projects 

• Not ideal for ongoing work 

• Possibility of multiple billings in a month 

1. Monthly Subscription

For a monthly subscription, you will be charged a fixed fee for your retouching needs as long as they fit whichever subscription “plan” you choose.

Pros

• Predictability

• Ideal for large projects

• No repeated order placements

Cons

• Less flexibility

• The number of projects is included

• Pay the same, with or without a subscription

1. Hourly Rates

Some vendors charge by the hour, and once you have agreed on a rate, they send you an invoice based on the number of hours they have worked.  

Pros

• Allows project flexibility 

• Easy to change the scope of work 

• No limit to work and edits

Cons

• Unpredictable pricing 

• The final cost is known after a project is done

• Difficult to budget

The clipping path is an essential part of Photoshop and image editing itself. It allows you to cut the exact portion of the design image to remove unwanted background from the picture. For a more precise cut, you can clip using a pen tool. 

Photoshop gives you manipulation control to get rid of the excess background and change the colour tone. A good camera and creative photography skills can give you a catchy photo, but hiring a professional image editing agencyto edit those images can give them a more polished and professional look.

Various Uses of Clipping Path 

1. Unwanted Background Removal: 

One of the most common uses of the clipping tool is for advertising, and it is relevant to businesses related to magazines, books, jewellery, or any kind of e-commerce. 

1. Shade Modification: 

You can use a multi-clipping path to display the product in multiple colours after removing the background. A separate clipping path is needed for different shades of the same product. It is one of the most effective ways to reduce photography costs, and if you avail of image editing services, they use the same technique.

1. Colour Correction / Masking: 

While taking a picture, you won’t get a perfect one with the right colour combination and contrast every time. To present a good brand value, you might have to adjust the lighting of the picture. E-commerce sites need to display a wide range of products, so you may need to correct the product’s colour to make sure it is the same shade as in reality. 

1. Image Retouching: 

Occasionally, products are damaged or have some imperfection during photography. These may be visible in images and certainly don’t escape the careful eye of the customers. Best photo retouching servicescan erase all these defects and improve the image to give a better result. 

What Is the Importance of Clipping Path?

The clipping path is essential for photo editing and extremely useful in industries that use photos for product advertising. E-commerce sites require a transparent background to make it look better when placed on the web pages, or even a white background can be used to make the product stand out. Clipping path is an essential factor for perfect advertising photos, and they are relevant for various sectors such as: 

• Digital Agency;

• E-commerce Agency;

• Online Shop Owners;

• Printing House;

• Publishing House;

• Design Studios, and

• Photo Studios

How Are Clipping Paths Used For E-Commerce?

In product photography, photo editing agenciescommonly use the clipping path for background removal, which is beneficial for making the product image look more professional. The clipping path goes around the product and removes the background, replaced by another or saved as a transparent image. Clipping products are also known as “etching”, “cut-out”, or creating a “silo”.

If you want to get product images edited for e-commerce websites, you can go to the Clipixie website and learn more about our photo editing services. Our team of experts can make photo editing look easy with our quick, high-quality delivery.