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When the world
was facing an all-time low due to the Coronavirus pandemic affecting countries,
destroying economies and collapsing the health care systems, an industry was
booming like no other! The ecommerce industry saw an amazing growth during the
Coronavirus pandemic around the globe, the development was exponential,
witnessed in a small quarter of the year alone. This kind of development rate
brings opportunities but it also provides new challenges. Everyone wants to
launch their own online store and get a piece of the pie but it's easier said
than done. You’ll need the services of the Shopify developersin order to set you up for
a well-integrated, updated and advanced website.
As ecommerce
witnessed a growth of 10 years in one single year, the trends that were far
fetched were suddenly knocking right at the door and companies were struggling
to keep up. Brands need to diversify, adapt and expand if they want to survive
and also ride high. An ecommerce agencyhas developers that can set
up the site for your business which is at par with the ongoing demands, trends
and systems. Shopify developers will provide you with services
like programming, maintenance, coding, SEO, navigation, layout, payment
getaways and web designing and developing. Ecommerce trends are ever evolving
so the winner who gets the chicken dinner will be someone who stays on top of
the trends and has a robust website.
So, if you have
landed on this page by sifting through the jungle of information, it means
you’re already convinced to make your online store more efficacious and robust.
In this article we will discuss some web development trends that will be really
handy in 2021 and also be good for the start of 2022.
1.
Voice
Search Optimization
More than 50% of
the traffic coming on ecommerce stores is using their mobile phone devices. Our
phones have taken over so many things and now with amazing microphones you
don’t even have to type what you are looking for; all you have to do is to use
your voice to issue the commandments. Also, ever since the initiation of smart
speakers like Alexa, Siri and Google assistant, we are starting to enjoy this
alleviating feeling where typing is swapped with speaking. Voice search is the
future of ecommerce businesses as people are already transitioning into it. If
your online store hasn’t optimized the voice search, ask your ecommerce
agency to set it up for you without further ado. Your potential
customers will be able to find your store more effectively, it will also
improve your ranking and be beneficial in ways that are unimaginable.
2.
Artificial
Intelligence
Artificial
intelligence is the only way to go forward from here on, it’s a revolutionary
technology that has been making rounds from the past couple of years but from
2020 it’s an absolute must-have feature. This web development service must be
fully integrated in your system in order to help its business in multiple ways.
AI not only provides valuable insights in customer behaviour but also provides
a personalized and bespoke experience to the clients. AI is like the machines
are learning how to solve problems, provide answers and resolve issues of the
users all by themselves. AI makes sure you see more of what you are looking for
based on your previous searches and activity on the internet. Make sure to hire
Shopify developers to install this system as it will need
expertise.
3.
Provide
Options of Payments
Like I said
before, people shopping from their mobile devices have way surpassed the people
shopping from desktops or laptops. As a result of this, people running online
stores have to firstly make sure their website is mobile friendly and after
that they need to diversify their payment options. Relying only on credit or
debit cards will restrict your potential customers from buying from you. Seeing
this trend, many payment apps, digital wallets and other payment getaways have
been sprouting profusely. A good ecommerce agency like Shopify,
Magento, Big commerce and PrestaShop provide extensions or plugins or you can
also call them third-party apps that allow different payment getaways on your
online store. Other payment methods like PayPal are also reliable but think ahead
of time and while you’re at it integrate social payment methods like Whatsapp
and Facebook payments methods as well.
4.
Chatbots
This trend is
gaining momentum in ecommerce businesses and has now become an essential web
development feature. Chatbots are automated interactions that customers can do
with this feature. Chatbots are a great tool for the business and the customers
simultaneously. For an online store, the chat feature allows interaction with
customers, provides them with quick answers, helps resolving any issues they
are facing and also provides them with after sales guidance. But sometimes the
chats get too overwhelming, so the Chatbot feature comes in to save the day.
It's basically like a filter, the customers will first interact with the
feature and any automated questions will be answered thus saving time and
energy of the customer care representative. On the other hand, customers won’t
have to wait in line for their turn to chat, they will get quick answers with
convenience.
5.
Customization
While Shopping
With online
stores popping up like mushrooms in forests, what should be done in order to
stand tall from the competitors. Well, the answer is by giving your customers
and clients a personalized, tailored and customizable experience. Features like
AI and AR allows you to see your customers trends, search activity and insight
about their preferences. By using this information, you can filter the stuff
that matches that information so that the customers get exactly what they want.
A personalized shopping experience will make them come back over and over
again.
Takeaway
Points
Online businesses
will make a whopping $5 trillion in 2021 according to the predictions of the
experts. People are making a huge shift in their shopping habits and for online
business owners, now is the time to make essential changes in order to get the
bigger slice of the pie. Hire a good ecommerce agency that
provides you with rich features and guides you about the trends that will
transform their revenues.
There are lots of Automated Services available that you could find through the Internet, but with regards to running your personal e-business, locating a top solution being an absolute Shopware Agency. Despite the smallest temptation to stay for any just average solution can finish up squandering your very much in money and time lower the street. It is simple to avoid this by simply making the effort from the beginning to recognize an excellent solution now.
What Is Ecommerce?
To
put it in a simple and comprehensive way, it’s the buying and selling of goods
and services over the internet. Customers/clients approach websites or online
stores, purchase the goods or services and pay using electronic payments
methods. Once the payment is received the merchant ships the goods to the
client to the given address or in case of services, provides it. Now it may all
seem very simple, easy and uncomplicated right, well it's anything but that.
There is a deep and convoluted process at the back end which is done by shopify developersand other
ecommerce experts.
How Does an Ecommerce Store Work?
An
ecommerce store works more or less on the same principles of a brick-and-mortar
store. Just like the physical stores, potential customers come into your store,
create an impression by looking at the display, prices and friendliness, make a
purchase and leave the store. The only main difference is that they do all that
from the comfort of their homes. But the similarities are merely on the surface
here, a lot is happening behind the scenes. A customer visits an online store,
browses the online store and various products it has to offer, chooses one,
selects the color and size and adds it to the cart.
The
order manager confirms that the product is in stock, the customer moves to the
next step that is check out. After that the customer enters his/her payment
details, shipping and billing information. The payment processor, in most cases
the bank confirms that the customer has sufficient balance completes the
transaction. The customers get a notification from the online store that the
payment went through, all this can happen under 30 seconds. The warehouse is
notified about the new order, it's processed and then shipped. The customer is
notified via email that the product is dispatched and provided with a tracking
number. The order is delivered to the given address and the transaction is
completed.
This
is how the process of a transaction looks like on an ecommerce site. It’s the
most rapidly growing industry which is expected to surpass the sales of $7
trillion by the end of year 2022. It's absolutely important to understand that
the ecommerce trends are ever-changing and if you want to make big with your
online store then you have to keep up with the new trends, technology
advancements, marketing tools and other strategies. Hire a good ecommerce agencyand well
versed shopify developers to ensure your business is on the right
track.
Different Types of Ecommerce Business Models
There
are different kinds of ecommerce business models you can choose from depending
on the investment, preferences and business nature. For every ecommerce
business model there are different techniques, strategies and principles. The
most popular ones are the B2B, B2C, C2B and C2C. Let’s briefly discuss each one
below.
1. Business to
Business B2B
The
business-to-business model is basically the ecommerce term of wholesale
selling. In this model big businesses sell their products to other small
businesses at really low prices so that they can earn profit over them like
Alibaba. Another case can be an ecommerce store giving services to other
ecommerce stores like Shopify, it provides other ecommerce businesses a
platform on which they can make their online store and earn.
2. Business to
Customer B2C
This
model of business is the most common one, when you want to launch an online
store you most probably want to sell goods to direct customers right? Well,
this business model will allow you to do just that. Big online stores like
Amazon, Apple and Walmart work on this model.
3. Customer to
Business C2B
Now
this model is gaining popularity at a rapid pace, in this model customers
provide their services or goods to big businesses. This could be social media
services, photography or other products.
4. Customer to
Customer C2C
Customer-to-customer
business model is relatively new but trust me this could change the course of
online businesses over a couple of years. In this model, customers provide
goods and services to other customers without having any specific website or
store of their own. Online stores like eBay, Etsy and Craigslist offer
platforms to just that. It could be something brand new but you got the wrong
size or it could be something expensive but you now want to get something new.
Pros of Ecommerce Business
This
goes without saying that an ecommerce store or business is a very profitable
venture but there are other benefits as well if you’re new to the world of
ecommerce or shifting from physical store to online store. Firstly, it has far
less fixed costs than a physical store, no rent, utility or salesman costs. It
is operable 24/7 without anyone coming and any hour of the day and shop from
your store. An online store can house much more products than any physical
store can ever do. As there is no need of displaying products, you just need
good quality pictures from every angle and you can put the product in any
warehouse which has far less rent and other costs. You get a lot of customer
insight like email id, phone number, address and other information that can
help you target an audience. You just need shopify developers and
an ecommerce agency to set you up and you are good to run a
business.
Cons of Ecommerce Business
Just
like any business, ecommerce business does come with its own set of challenges
like a limited customer approach, there are many people who are still orthodox
in their shopping habits and don’t trust products without feeling them. On top
of that, fraud, scam, credit card non payment problems are rampant in
ecommerce. As there is no physical intervention people just simply abandon
their carts and leave. Shipping and delivery times are mostly dependent on
courier service providers which make many people frustrated and in turn blames
the online store.
Conclusion
Ecommerce
is a cut-throat business but without a speck of doubt it’s the future of all
business and anyone who wants to earn big needs to get on with setting up their
business online. Big giants like Amazon, Taobao, Tmall, AliExpress, eBay and
Walmart are all online stores.