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Everyone makes mistakes, but when it comes to email marketing, your error can break your connection with your customers. Email marketing does not end after having the email addresses of your customers. You have to do well to reach your goal of improving brand loyalty, delivering important announcements, and increasing your company’s sales.

A small mistake handled well may be forgivable, but repeated and unprofessionally handled ones can make your brand look untrustworthy. To manage these mistakes, you need to familiarize yourself with common email marketing mistakes:

1. Using wrong or broken links

This mistake may look like a minor one, but it can be irritating for customers who are looking forward to seeing the link you promised in your CTA (call-to-action). You can prevent this from happening by sending a test email first before you send the message to all. This way, you can act as a first recipient and have the chance to check all the elements, including clicking the links and checking the message for any typo errors.

2. Sending a specific message to the wrong audience

One advantage of email marketing is the way you can segment your audience, which helps make the experience more personalized. There are times, however, that the team sends a message to the wrong recipients. This mistake can confuse your readers. When this happens, it is best to apologize for the confusion you caused. Make the recipients understand what happened instead of leaving them confused the whole time.

3. Sending the wrong message

Another damaging mistake is sending the wrong message to the right people. It often happens when there is an event, a game, or an election. Brands usually prepare two message templates ahead, depending on what results would come out. They would either promise a discount or promo, depending on the occasion’s outcome.

Sometimes, no matter how much they prepare, there would come a time when the wrong message will be sent. It is best to send an apology email immediately to take back your previous email and then reiterate the correct message you meant to say. If you promised anything, you might need to offer a little gift in return.

4. Errors on website

Technical difficulties experienced on the website are typical, especially when your website gets high traffic or other technical issues are happening. However, it is not an excuse for poor performance. When an error occurs, you should immediately get back to your customers to apologize for the inconvenience. Sending an incentive once the site is back up can also help ease the situation.

How to Deal With Email Marketing Mistakes

Mistakes are inevitable. No matter how careful you are, it can happen. The best way to deal with it is to prepare for the worse. Here is an easy guideline for you.

Before sending out an email, make sure to follow this checklist:

  • List down all potential mistakes that can happen in an email you will send.
  • From this list, identify which needs a prompt response. Not all mistakes should be announced publicly. There are items you can correct on your end without letting the people know, and there are some mistakes you can ignore.
  • Now, plan down how you will respond when each situation happens. Prepare for all possible worst-case scenarios. Will you need to send a followup email? Do you need to create an apology on social media? Be precise with the right timing as well.
  • Let everyone in the team know about the next steps in case a mistake happens, and that includes your boss.
  • When a mistake indeed happened, be creative and respectful in resolving it. Creating a template beforehand can help speed up the process.


Every digital marketer is a human and nobody is perfect. It is common to experience a mistake once in a while. However, it should not make you lax. Do your best to avoid making any mistakes and prepare what you need to do in case the worse things happen. While errors are unavoidable, knowing the proper and professional way to respond to them can make a huge difference.

For your digital marketing needs, message us at Optamark Digital. We have a team of email marketing experts that can handle all your email marketing campaigns. Contact us today, and we will be happy to discuss our strategies with you.

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That said, if you are still on the ropes of whether e-mail marketing is still viable for your business needs, then here are four reasons that point out that it still is. In today’s age, e-mail marketing is still very much relevant for businesses to utilize. An effective e-mail marketing strategy helps you reach a broad audience that social media and other channels might not be able to get their hands on, thus increasing your chances of landing a new customer. Aside from that, there are specific strategies you can do with e-mail marketing you cannot do elsewhere, such as personalizing the content in each e-mail to maximize interest.

1. Helps you stay in contact

One of the best things about e-mails is that they allow you to stay in contact with your customers. Thanks to the advancement in technology today, people can check their e-mail accounts on their phones—making it a viable method of easily reaching your consumers. When they see your e-mail, you give the sense that you care for them, which is great for maintaining a relationship with your customers.

While not everyone may want to receive promotional e-mails all the time, your more loyal subscribers will be. By setting up an e-mail subscription list on your website, you can keep those customers updated with new products, promotional deals, and more news related to your business.

2. Reach customers almost immediately

As we have mentioned earlier, people tend to check their phones when looking at their e-mail accounts. Not only does it allow them to stay updated with the latest news, but it’s also convenient for them to do so quickly without having to search for a desktop to work on.

This means that you can reach your customers in almost real-time by simply sending an e-mail! With this in mind, when you send out e-mails during active hours, the chances are that your customers will quickly find your e-mail. As a result, this gives you a higher chance of immediate response—making it a quick conversion for you!

3. It is extremely engaging

Previously, e-mails were used similarly to how we use text messaging apps today. While e-mails are still largely used to communicate over a long distance, it has slowly become a platform for more formal sharing of information.

However, the one thing that has not changed from past to present is that e-mails are incredibly engaging. With this in mind, when you craft a personalized e-mail, it will almost always engage the receiver, motivating them to act—which translates to better conversions and higher sales rates for you.

4. E-mail marketing is affordable

As a business, you would want to do anything in your power to cut costs. After all, doing so helps increase your bottom line.

If you are looking for an affordable marketing strategy that brings plenty of results, e-mail marketing can be your answer. It is an incredibly cost-efficient method that requires only a minimum amount of effort, requiring only knowing the customer’s interests, combining similar interests, creating personalized e-mails, and sending them out. Add to the fact that one e-mail can reach thousands of customers, and you’re given a method with a cost-per-conversion that is hard to beat.


E-mail marketing is still relevant today, and if you think it is going to go out of fashion soon, think again. All the reasons we have shared with you are the hallmarks of a great marketing strategy—which e-mail marketing is capable of offering your business. If you have not included e-mail marketing into your digital marketing strategy yet, we recommend that you do so as soon as possible. With the help of the right digital marketing agency, you can grow your business’ influence even further through this one aspect of digital marketing.

Are you looking for a digital marketing service that provides e-mail marketing solutions? Optamark Digital is a digital marketing agency that offers a variety of services, including e-mail marketing services. Get in touch today and let us help you get started.

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In this article, we are going to talk about the ways a good digital marketing strategy can benefit your business, no matter what industry it may be in.

Digital marketing has become a staple in the promotion and advertising of any business, as many businesses are now flocking to the online marketplace in response to developing technology and current circumstances. Having and maintaining an online presence is now integral to the success of nearly every type of business, especially since the majority of consumers are browsing the internet daily.

1. It can help you find your target market

There are few things more important to any marketing strategy than knowing who your target market is, and one of the best benefits of digital marketing is the ease with which you can find them.

The majority of the world’s population is now on the internet or has internet access one way or another, and while these do seem to be large numbers, a properly executed marketing campaign can help focus your marketing where your target market is most likely to stay on the internet. Are they on any particular social media platforms? If so, how can you tailor your efforts in that direction?

Another thing to remember is that you need to optimize your marketing as your insight regarding your target market grows. Using the data gathered, you can make your products or services even more attractive to your ideal customers.

2. It can help you compete with the Big Fish in the pond

In the age of super gigantic enterprises like Amazon, Walmart, and Target, many people now make it a point to support local, family-owned small businesses, especially if the services or products are of equal quality and price.

A good analogy here is that the shark is the most dangerous fish in the ocean, but won’t survive in a pond. Using localized SEO and other methods in online advertising, you can quite possibly carve out a piece of the market—your own pond—with the right approach.

3. It allows you to adjust your campaign on the fly

Perhaps one of the most attractive things about digital marketing is the ease with which it can be adjusted to consumer responses and circumstances of the market. Not getting the response you were hoping for? Adjust. Is there a sudden drop in the market? Adjust.

With just adaptability and a good understanding of your data, you might be able to tweak your digital marketing campaign to near-perfect levels of success.

4. It offers impressive returns on your marketing budget

Statistics have shown that digital marketing methods such as email marketing net up to $44 dollars in revenue per $1 dollar spent on it. That is over a 4400% return on your investment. With a properly diverse and intelligently-planned campaign, there is no reason you couldn’t make money in such numbers.


The internet can be a savage and unforgiving landscape for industry, but with the right know-how and a little elbow grease, a properly planned and executed digital marketing campaign can help you navigate the online marketplace with ease.

If you’re looking for help with your next digital marketing campaign, why not send us at Optamark Digital a message? We’re happy to help!

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At its core, content marketing remains the heart of digital marketing. Without its systematic approach to designing content around your customer’s needs, digital marketing would look more like a classified ads page instead of the dynamic form that it comes in today.

However, with the world absolutely drowning in content, it can be difficult to stand out. With 4.4 million blog posts published every day in 2019, it can be tempting to think that it’s become impossible to consistently reach your audience with just content marketing alone. The good news is that content marketing is definitely still alive in 2020—but you’ll probably need more than just a few blog posts to get noticed.

Not to worry, we have compiled five of the best tips and tricks to help you achieve your goals with content marketing.

1. Write for local

One of the most pressing concerns for small business owners and marketers is that whatever you do, somebody else has probably done for longer. This is especially true with content marketing, where ranking for a keyword in a saturated industry can be particularly tough.

An effective way to get around this is by writing for your local market instead of trying to dominate country-wide or even global rankings. This redefines your audience’s scope considerably and allows you to differentiate yourself in content as well. Instead of writing in a general sense, you can write with your state’s particularities in mind, resulting in a far richer and more unique narrative that ties in with your business.

2. Stop selling

Of course, making a sale and driving revenue is still digital marketing’s goal. However, in content marketing, you need to center your content around your client’s needs. Instead of trying to figure out clever product placements, you should be thinking about the value that your content provides to your audience.

3. Optimize your content 

While having a website and a few pages may have provided a competitive edge a few years ago, nowadays that’s barely scraping the minimum. You can be writing the most informative and unique content, but still lag behind your competitors because of poor searchability.

To truly succeed at content marketing, you will definitely have to utilize search engine optimization for your digital marketing strategy. This way, search engines, like Google, can find your content and serve it to customers who need it.

4. Diversify your content

Instead of just publishing long blocks of text, you can enrich your blog posts with other materials such as videos, infographics, and images. This will allow you to also engage with customers who prefer looking into visuals instead of reading block texts. Additionally, these forms of content can be optimized on your page, which also helps in improving your searchability too.

5. Use social media as a distribution channel

Social media presents various opportunities in getting your content on people’s screens. Provided that you’ve already written a great piece of content in a format that your audience responds to, social media marketing can help you reach even more people.

Social media marketing will allow you to engage directly with your readers and can help you reach more of the right people through targeted ads.


Content marketing is still relevant and continues to be the most important piece of the puzzle that is digital marketing. However, given today’s competitive landscape, it’s best to keep up with marketing trends and find a way to keep your content relevant.

As you devise your content strategy, always remember that content marketing is at its best when it serves your customers’ needs. Over time, the content that works are those that make people’s lives easier and provide valuable input—not just the ones that sell products.

Optamark Digital is a results-driven digital marketing agency that focuses on delivering customized solutions and scalable growth strategies. Our services include everything from website development to content creation. Contact us today to learn more!

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Pay-Per-Click (PPC) ads are an effective online marketing strategy that helps businesses grow and reach a broader audience. However, PPC ads are much more than just targeting a keyword and creating an ad. You need to know how to use them correctly in order to ensure positive results. Apart from understanding how PPC works, you also need to be aware of the common mistakes that many marketers make. That way, you can learn to avoid them. Here’s a list of a few commonly committed errors that you need to keep an eye out for:

Unclear Goals And Strategies

When you are first starting out, you need to have a clear end goal in mind. Without a goal, you will be unsure whether or not you’re making progress with your PPC campaign. Make sure that you start your campaign with a clear and specific goal in mind. You should also set up a timeframe to help you stay on track.

Once you have these things figured out, you should create a plan on how to reach your goal, which includes your audience and keywords.

Lack of Geo-Targeting

Geo-targeting plays a significant role to connect to people. These days, it pays to target locally so that you can ensure that you’re not wasting resources and that you’re targeting the right people with your ads. If you have a specific service area that you cover, set your ad parameters to searches made in it so that you can enjoy better returns.

Incorrect Use of Keywords

Keywords are essential in a campaign, but you also have to remember that the ones that you use will not always exactly match the user’s search terms. Some users search using longer phrases that contain keyword variations. Instead of focusing on short keywords, it’s best to put more focus on broader, long-tail keywords.

Failure To Optimize Landing Pages

Your ads should lead to a specific landing page, as this is where the user who clicks on your ad will be directed to. If you don’t have an optimized landing page, then you’re in trouble and you’ll likely lose interested customers quickly.

Your landing page should clearly convey a message that informs the user of what they should do next. It should have the correct CTA, and it should be written clearly.

Inconsistent Message

All the content that you make, such as your ads and landing pages, must feature consistent language. You don’t want to confuse your audience. Repeat your ad copy on your landing page to keep people from getting lost or disoriented. It’s also a good idea to stick to a similar design across all the platforms that you have and keep a consistent tone and voice.

Forgetting A Campaign

One of the most common PPC mistakes is that some people set up a campaign and let it run on its own. That’s not the way to do it. PPC ads require consistent monitoring, analyzing, and updating to ensure that your strategy is reaching its goal.

A PPC campaign will indeed take a lot of work, but if you want to get the most out of it, you need to monitor its progress and make changes as needed.


Your PPC ads cost money, which is why you must know how to run them correctly. By using the information above as your guide, you can watch out for common mistakes, identify whether you are committing them, and take the necessary action to correct and avoid them.

Here at Optamark Digital, we help business owners like you with effective PPC management. Our experts can boost your conversions and increase your ROI. Contact us today to learn how we can help.

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If you’re wondering how to use SEO effectively to provide only the best results for your website, read on further below. Using Search Engine Optimization (SEO) to improve your website is something you need to consider if you’re looking to increase your web traffic, at least as soon as you’ve laid down the basics and necessary information first. It all comes down to establishing your website’s purpose and objectives. You also have to figure out how devoted you are to managing your website for SEO to work well for your business.

Stick to a Permanent Domain Name

Having a long-lasting domain name proves how long your URL has been up on the internet. That’s why deciding to change your domain name every time you feel the need for change is a bad idea because it will confuse your old users and possibly affect your web ranking.

Produce Quality Information

Part of maintaining a website is to make sure you publish content that’s authentic and relevant. The key to achieving more readers is producing information your followers or subscribers can relate to. It’s also good to provide articles that are supported by facts, stories, and lessons people can learn a thing or two from.

Optimize Your Content

The amount of time it takes for your website to load completely is crucial to keeping the attention of your users. As much as possible, optimize your content. This includes images, graphics, videos, and other related plugins.

Learn How to Use Keywords

As you create a website for your business, you also have to develop a theme to focus on. Pick out the most important topic that will best represent your brand. By applying SEO and performing some research on the recommended keywords to use, you’re able to figure out what will work for your website.

Place your keywords across your website—on your title, on your domain name, in your website description, your tagline, your blog categories, your images, and all over your content. Just make sure they match the information provided and don’t seem out of place.

Make Use of Links

Using links to allow users to move from one page to another is another convenient strategy that SEO highlights. Starting from your homepage, your viewers should be able to navigate their way across your pages effortlessly without getting lost along the process.

To make things even easier, make a habit of creating permalinks or links which you can edit. You can even include your keywords on your permalinks to further improve your website’s organization and readability.

Practice Consistency

Website owners who strive to update regularly have more chances of gaining new visitors and acquiring a better ranking on search engines. Because of their ability to produce engaging content, they leave people excited for more information that will be of good use to them.

Check if Your Website is Indexed

Most search engines like Bing, Yahoo, and Google will index your website and all your content automatically. But for more chances of providing a preview of accurate information for people to see, do it on your own while editing your meta tags and meta descriptions diligently.


It’s quite easy to understand the flow of basic SEO. Once you get the hang of it, handling a website will become an enjoyable part of running a business. You get to engage with your customers, provide new content, and haul in web conversions to keep your site running.

Optamark Digital is a digital marketing agency dedicated to giving you the results to successfully promote your business. Get in touch with us! We’d love to help you.

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Every brand needs to use different digital marketing strategies to help them reach their sales goals. Today, many companies are moving from traditional marketing tools and are focusing on digital marketing. Technological advancements made them see the advantages of online marketing and how it can boost their online presence and sales.

Pay-per-click (PPC) advertising is one of the most effective online marketing tools a company can use to establish an online presence. When used alongside other methods and materials, you can immediately see results and data on your company’s online progress. Here are some ways to maximize your PPC advertising campaign:

1. Know what platforms your company will use

You’ll want to keep in mind which platforms your ideal customers use. This way, you can target your niche faster and produce content that would fit the site appropriately. Different platforms can target different people. If your brand wants to reach an older audience, Google Ads or Facebook Ads might be more beneficial to your PPC advertising campaign.

2. Know what your customers click

PPC marketing includes a feature called conversion tracking, which allows you to see the click history or actions of your customers on specific webpages. It is relevant data because you will know what to improve on with regards to your online presence.

The data you will get from conversion tracking will help you see which PPC advertising resonated with customers and give you better results. This feature is powerful because it can also track subscriptions, customer calls, shopping cart check-outs, and more.

3. Lead your customers on specific pages on your site

The reason your customer clicked your PPC ad is that they are interested in your goods and services. When they click your ad, you want them to land on the specific page that will lead them to buy.

It could be your products page or sign-up page, which should give your customers an idea of the next move they should make. It’s a subtle nudge to your customer to make a decision and purchase your goods and services.

4. Use advertising extensions

Most PPC ads have an option for you to add more extensions to make your ad more effective. Some companies like to add site link extensions, which allow you to add additional links that include CTAs. It will help push your customer to buy your products.

Another advertising extension that you can include is review extensions. It allows customers to see your products’ reviews, giving them more reason to trust your brand.

5. Always check your data and make necessary changes

PPC advertising allows you to track your company’s online progress and find mistakes based on the clicks and data it gathers online. These are incredibly vital information to help you make a sound decision for your marketing campaigns.

These research materials are what your digital marketing company will need to help you create quality content. That will help you figure out the best PPC advertising strategies that you can use to see more online development.


When you try PPC advertising, you’ll discover all its features and how well you can maximize their uses. Once you’re comfortable with this strategy, blending it with other online marketing tools can make your digital marketing campaign even more powerful. Team up with a reputable digital marketing company and boost your company’s online presence.

Optimark Digital offers digital marketing services in the US. We provide expert video production, graphic design, content creation, and other digital services to help your company reach its goals. Get a free page audit from us today!

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