Here are some facts about Digital Marketing.

1. The global digital advertising market is projected to reach $335 billion by 2027, growing at a CAGR of 11.5% from 2020 to 2027.
2. The average person sees more than 4,000 ads per day.
3. Email marketing has an ROI of around 4,300%, one of the highest of any marketing channel.
4. In 2021, an estimated 2.77 billion people worldwide will use social media, an increase of 266 million (10.5%) from 2020.
5. In 2021, it is estimated that global e-commerce sales will reach $4.2 trillion.
6. Search engine optimization (SEO) is considered to be one of the most cost-effective digital marketing strategies.
7. Video marketing is predicted to become the most important form of content marketing by 2021, with 80% of all internet traffic being video.
8. Influencer marketing is expected to become a $10 billion industry by 2020.
9. In 2021, it's estimated that mobile will drive 72% of digital ad spending.
10. Companies that blog have 97% more inbound links to their website, which can help with their search engine ranking.

"Streamline your marketing efforts with Digetala's full-service digital marketing agency."

In this article, we discuss 10 different marketing strategies that can help you attract new customers and retain their loyalty.

Marketing is the process of bringing an idea, product or service in front of a buying audience. Marketing focuses on a customer's wants and needs so companies can identify who might purchase their product to attract those customers to the business.

In this article, we discuss 10 different marketing strategies that can help you attract new customers and retain their loyalty.

What is a marketing strategy?

A marketing strategy is a series of steps or actions taken by a business to increase sales, grow a brand or to feature the value of the product, known as a value proposition. A marketing strategy appeals to the customer and aims to make them want to learn more about the business or its products. To appeal to the customer, a business needs to understand who the customer is and how they make purchasing decisions. With specific goals in mind, companies can design a marketing strategy to reach them. Developing a marketing strategy generally follows an outline of steps to reach the goal.

The AIDAR model shows how a marketing strategy works:

Awareness: The act of creating attention for the brand or service through various mediums

Interest: The step of generating interest to encourage buyers to want to know more

Desire: Creating an emotional connection to the buyer so they want the product or like the brand

Action: The step when the buyer picks up a brochure, calls to learn more or makes a purchase

Retention: Once someone becomes a customer, the business turns its focus to satisfy the customer so they return and perhaps refer the company to friends and family.

Building a marketing strategy

To reach customers and build a company's brand, a business sets goals according to what they want to accomplish with each marketing strategy. Goal setting includes knowing the company's value and targeting the ideal buyer. Marketing strategies build timelines and measure the success of the strategy to determine its return on investment (ROI), which can factor into whether or not the strategy is implemented again. Using the process of SMART goals helps define the strategy and specify the goal.

For example, a coffee company is launching its new flavor to coincide with the holidays. Here is how it sets a SMART goal to grow sales:

Specific: The company wants to gain 1,000 new customers.

Measurable: The company wants to accomplish this by the end of the year.

Actionable: The company determines where its advertising will be most effective.

Relevant: The product is holiday-themed, and the launch is scheduled for November.

Time-bound: A specific timeline lets the company aim for a particular outcome and adjust the goal as needed.

How is a marketing strategy different from a marketing plan?

A marketing plan sums up the ideas for what a company wants to accomplish, and the marketing strategy makes up the components of the plan and puts it into action. Marketing plans detail specific strategies to reach the company's goals and contain the timetables for when certain marketing strategies will take place and details the logistics of marketing campaigns.

Marketing strategies inform the marketing plan and generally have longer lifespans because they contain value propositions and brand dynamics that don't change much over time. Strategies cover a range of mediums and venues where a business might find the people it appeals to and defines how the business might convert that person to a customer.

Marketing strategies to attract and retain customers

Here are 10 common marketing strategies companies use to reach more customers, encourage repeat business and build brand loyalty:

1.       Leverage social media.

2.       Start a blog.

3.       Maximize search engine optimization (SEO).

4.       Create a call to action (CTA).

5.       Engage influencers.

6.       Build a mailing list.

7.       Create an affiliate program.

8.       Engage customers with chat.

9.       Host webinars.

10.   Develop customer personas.

1. Leverage social media

Social media Marketing offers many attractive ways to connect with customers. A business can post photos or videos about its products or communicate through comments or messages. Social media provides an environment where customers can learn about the business or its industry. Engaging with customers builds brand loyalty and elevates customer service.

Example: On Monday, a coffee company posts a video of its coffee-making process, and on Tuesday they announce a new coffee flavor and encourage customers to stop in one of its shops for a taste test. On Friday, the company engages with customers online to get their thoughts on the new product.

Blogs provide content on a website or product page that helps a customer make a buying decision or to learn more about a service. Blogs may be updated daily or weekly, depending on the goals of the strategy, and posts ideally create value and build authority. Some companies may feature guest blog writers who confirm value or educate customers. Sharing blog posts across social media or similar outlets expands the audience and potential customer base.

Example: Dr. Parker's psychology practice plans to implement a new therapy technique. The doctor wants her clients to understand how it works, so she starts a weekly blog post that goes into detail about the technique. Once a month, Dr. Parker features posts by prominent psychologists for different points of view and reader interaction.

3. Maximize search engine optimization (SEO)

Keywords or phrases are typed into a search engine to locate a particular subject or answer a query. Web browsers are designed to search those keywords or phrases on websites or articles and present results to the user. Effective search engine optimizationSEO can not only place the company at the top of search engine results, but it is also a powerful way to segment and target customers. While keywords and phrases are valuable, companies must also create engaging content that offers value.

Example: A sporting goods company is having a sale on bicycles and creates content about the sale using specific keywords. The company researches keywords and phrases related to bicycles and chooses the most popular among them to use throughout its content.

Example keywords or phrases for the bike sale:

·       Bike

·       Cycle

·       Bike shop

·       Bike sale

·       Bike discount

·       Cycle gear

4. Create a call to action (CTA)

A call to action is a prompt for the customer to ask questions, follow up, learn more or make a decision. A call to action may be in the form of a question, an offer, a suggestion or to create a sense of urgency.

Examples:

·       Sale ends Tuesday, get yours now!

·       Get this free report when you join our mailing list.

·       Ready to learn more? Click here!

5. Partner with influencers

Influencers are primarily social media people who have gained a following or audience they appeal to. Companies may partner with influencers who match business goals or strategies. Influencers may promote a product by using it, wearing it or by telling their followers about it. If the company's products and sales systems are in place, influencers can help create value through direct experience to influence buying. Influencers that fit the company's niche can help the business reach more customers.

Example: A company that makes hiking boots follows a popular person on a social media platform. The person has many followers and shares photos and posts of the many places she goes hiking. The company approaches the influencer, and they make a deal where the influencer gets a free pair of boots in every style the company makes if she agrees to wear the boots and talk about them in her posts. She tags the company's social media account and recommends the boots to her followers. The company now increases its number of followers and can boast the positive first-hand experience of the influencer.

6. Build a mailing list with email marketing

Building a mailing list can help a business offer incentives to its customers or encourage them to return. Email marketing keeps the company in front of the customer while the company can segment lists to target specific customers. If a sporting goods company is launching the latest in-line skates, it may partition its lead list to target a certain demographic, such as 18 to 24-year-olds.

The automation of emails means you can connect to customers right away through personalized messages and offer them something for their time. Mailing lists alert customers to sales or promotions, share tips on using a product or provide education on its industry.

Example: Customers can be persuaded to sign up for a newsletter by offering a value proposition:

·       Receive my free report

·       Sign-up and get our eBook

·       Subscribe for a 20% discount coupon

7. Create an affiliate program

Similar to partnering with influencers, affiliate programs mean your customers do the selling for you. An affiliate is someone who receives an incentive for every sale or referral to the business that comes through their website, social media platform or similar avenues. Affiliates get people talking about the business and may greatly expand how many people learn about the products and services.

Example: A coffee company searches for bloggers and influencers who fall within its niche and pitches its affiliate program. The coffee company might send its affiliates samples to try for their review or recommendation. Each time a customer clicks the unique affiliate link, both the blogger and the company gain from the relationship.

8. Engage customers with chat

Having a chat feature is a great way to answer customer questions or solve problems right away. Customers may use chat to learn more about a service, troubleshoot a product or ask a question about delivery times. Some modern chat features can transfer the chat right to the customer's device, so they can leave the company's website but not the conversation.

Example: A consumer's vacuum just stopped working, so she visits the company's website to locate a phone number or documentation to troubleshoot the machine. Once on the website, the customer finds a chat feature that enables her to message a representative right away. The customer is thrilled to find out her vacuum needs a new belt and the chat representative has already arranged to get a new belt to her by the end of the week. The customer's problem was solved immediately, and excellent customer service kept the chat connected until she was satisfied with the outcome.

9. Host webinars

Webinars are typically web-based learning or information sessions. Webinars may be used as an onboarding tool for new employees or to introduce a customer to the business. They are ideal for focusing on a single idea to present it across several platforms. Webinars may include a question and answer session or end with a call to action.

Example: A company has launched a new garden tool and creates a series of webinars around the product. The first webinar explains how the tool will make gardening easier, the second webinar offers tips for using the tool and the third shares photos or videos of customers using the tool. Each webinar offers a coupon for 20% off the purchase of the tool.

10. Develop customer personas

Personas define who the customer is, what they like and lend insight into their buying patterns to serve them better. Companies that sell a product or service ultimately need a customer to make a purchase. Through the research of their ideal customers, companies can develop existing personas to personalize their service even further.

Example: A surfboard company designs a board that is longer than most and suited for people over six feet tall. The company creates a character sketch of its ideal customer to define its marketing efforts. The company updates details about their ideal customer as they come into focus:

·       Over 6 feet tall

·       18 to 25 years old (updates to 18–35-year-olds when the company discovers many customers are over 25)

·       In college (or recent graduate)

·       Loves the beach

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

 A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more.

What is digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Essentially, if a marketing campaign involves digital communication, it's digital marketing.

Inbound marketing versus digital marketing

Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.

Digital marketing considers how individual tools or digital channels can convert prospects. A brand's digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform. For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues.

On the other hand, inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen. As an example, say you want to boost website traffic to generate more prospects and leads. You can focus on search engine optimization when developing your content marketing strategy, resulting in more optimized content, including blogs, landing pages, and more.

The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.

Why is digital marketing important?

Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone.

From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.

B2B versus B2C digital marketing

Digital marketing strategies work for B2B (business to business) as well as B2C (business to consumer) companies, but best practices differ significantly between the 2. Here's a closer look at how digital marketing is used in B2B and B2C marketing strategies.

•  B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages.

• B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.

•  B2B decisions tend to need more than 1 person's input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.

Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. As a result, your digital marketing strategy always needs to be geared toward your own customer base, whether you're B2B or B2C.

Take a look at your current audience to create well-informed and targeted online marketing campaigns. Doing so ensures your marketing efforts are effective and you can capture the attention of potential customers.

Types of digital marketing

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics.

Search engine optimization

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”

The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking on a serch engine results page (SERP).

Today, the most important elements to consider when optimizing a web page for search engines include:

• Quality of content

•  Level of user engagement

•  Mobile-friendliness

•  Number and quality of inbound links

In addition to the elements above, you need to optimize technical SEO, which is all the back-end components of your site. This includes URL structure, loading times, and broken links. Improving your technical SEO can help search engines better navigate and crawl your site.

The strategic use of these factors makes search engine optimization a science, but the unpredictability involved makes it an art.

Ultimately, the goal is to rank on the first page of a search engine’s result page. This ensures that those searching for a specific query related to your brand can easily find your products or services. While there are many search engines, digital marketers often focus on Google since it's a global leader in the search engine market.

In SEO, there's no quantifiable rubric or consistent rule for ranking highly on search engines. Google and other search engines change their algorithm almost constantly, so it's impossible to make exact predictions. What you can do is closely monitor your page's performance and make adjustments to your strategy accordingly.

Content marketing

As mentioned, the quality of your content is a key component of an optimized page. As a result, SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.

As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material, such as:

•  Blog posts

•  E-books

•  Newsletters

•  Video or audio transcripts

•  Whitepapers

•  Infographics

Content marketing matters, and there are plenty of stats to prove it:

•  84% of consumers expect companies to produce entertaining and helpful content experiences

• 62% of companies that have at least 5,000 employees produce content daily

• 92% of marketers believe that their company values content as an important asset

As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.

To create effective content that’s highly relevant and engaging, it’s important to identify your audience. Who are you ultimately trying to reach with your content marketing efforts? Once you have a better grasp of your audience, you can determine the type of content you'll create. You can use many formats of content in your content marketing, including videos, blog posts, printable worksheets, and more.

Regardless of which content you create, it’s a good idea to follow content marketing best practices. This means making content that’s grammatically correct, free of errors, easy to understand, relevant, and interesting. Your content should also funnel readers to the next stage in the pipeline, whether that’s a free consultation with a sales representative or a signup page.

Social media marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. You can use social media marketing to highlight your brand, products, services, culture, and more. With billions of people spending their time engaging on social media platforms, focusing on social media marketing can be worthwhile.

The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Ultimately, which social media platforms you use for your business depends on your goals and audience. For example, if you want to find new leads for your FinTech startup, targeting your audience on LinkedIn is a good idea since industry professionals are active on the platform. On the other hand, running social media ads on Instagram may be better for your brand if you run a B2C focused on younger consumers.

Because social media marketing involves active audience participation, it has become a popular way of getting attention. It's the most popular content medium for B2C digital marketers at 96%, and it's gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.

Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you're reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

Direct purchase may not even be a goal of your social media marketing strategy. Many brands use social media marketing to start dialogues with audiences rather than encourage them to spend money right away. This is especially common in brands that target older audiences or offer products and services not appropriate for impulse buys. It all depends on your company's social media marketing goals.

To create an effective social media marketing strategy, it’s crucial to follow best practices. Here are a few of the most important social media marketing best practices:

• Craft high-quality and engaging content

• Reply to comments and questions in a professional manner

• Create a social media posting schedule

• Post at the right time

• Hire social media managers to support your marketing efforts

• Know your audience and which social media channels they’re most active on

To learn more about how Mailchimp can help with your social media strategy, check out the comparison of our free social media management tools versus others.

Pay-per-click marketing

Pay-per-click, or PPC, is a form of digital marketing in which you pay a fee every time someone clicks on your digital ads. So, instead of paying a set amount to constantly run targeted ads on online channels, you only pay for the ads individuals interact with. How and when people see your ad is a bit more complicated.

One of the most common types of PPC is search engine advertising, and because Google is the most popular search engine, many businesses use Google Ads for this purpose. When a spot is available on a search engine results page, also known as a SERP, the engine fills the spot with what is essentially an instant auction. An algorithm prioritizes each available ad based on a number of factors, including:

• Ad quality

• Keyword relevance

• Landing page quality

• Bid amount

PPC ads are then placed at the top of search engine result pages based on the factors above whenever a person searches for a specific query.

Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is a newsletter signup or a call made to your home office.

Whatever you choose as your target conversions, you can track them via your chosen digital marketing channels to see how your campaign is doing.

Affiliate marketing

Affiliate marketing is a digital marketing tactic that lets someone make money by promoting another person's business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.

It works using a revenue sharing model. If you're the affiliate, you get a commission every time someone purchases the item that you promote. If you're the merchant, you pay the affiliate for every sale they help you make.

Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants.

Whether you want to be an affiliate or find one, the first step is to make a connection with the other party. You can use digital channels designed to connect affiliates with retailers, or you can start or join a single-retailer program.

If you're a retailer and you choose to work directly with affiliates, there are many things you can do to make your program appealing to potential promoters. You'll need to provide those affiliates with the tools that they need to succeed. That includes incentives for great results as well as marketing tools and pre-made materials.

Native advertising

Native advertising is digital marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising.

Native advertising was created in reaction to the cynicism of today's consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.

A native ad gets around this bias by offering information or entertainment before it gets to anything promotional, downplaying the "ad" aspect.

It’s important to always label your native ads clearly. Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it's advertising.

When your consumers know exactly what they're getting, they'll feel better about your content and your brand. Native ads are meant to be less obtrusive than traditional ads, but they’re not meant to be deceptive.

Influencer marketing

Like affiliate marketing, influencer marketing relies on working with an influencer–an individual with a large following, such as a celebrity, industry expert, or content creator–in exchange for exposure. In many cases, these influencers will endorse your products or services to their followers on several social media channels.

Influencer marketing works well for B2B and B2C companies who want to reach new audiences. However, it’s important to partner with reputable influencers since they’re essentially representing your brand. The wrong influencer can tarnish the trust consumers have with your business.

Marketing automation

Marketing automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising. As a result, you can focus on creating the strategy behind your digital marketing efforts instead of cumbersome and time-consuming processes.

While marketing automation may seem like a luxury tool your business can do without, it can significantly improve the engagement between you and your audience.

According to statistics:

• 90% of US consumers find personalization either “very” or “somewhat” appealing

• 81% of consumers would like the brands they engage with to understand them better

• 77% of companies believe in the value of real-time personalization, yet 60% struggle with it

Marketing automation lets companies keep up with the expectation of personalization. It allows brands to:

• Collect and analyse consumer information

• Design targeted marketing campaigns

• Send and post digital marketing messages at the right times to the right audiences

Many marketing automation tools use prospect engagement (or lack thereof) with a particular message to determine when and how to reach out next. This level of real-time customization means that you can effectively create an individualized marketing strategy for each customer without any additional time investment.

Mailchimp's marketing automation tools ensure you can interact with your audience via behavior-based automations, transactional emails, date-based automations, and more.

Email marketing

The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted. This means having an opt-in list that does the following:

• Individualizes the content, both in the body and in the subject line

• States clearly what kind of emails the subscriber will get

• An email signature that offers a clear unsubscribe option

• Integrates both transactional and promotional emails

You want your prospects to see your campaign as a valued service, not just as a promotional tool.

Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.

It can be even better if you incorporate other digital marketing techniques such as marketing automation, which lets you segment and schedule your emails so that they meet your customer's needs more effectively.

If you’re considering email marketing, here are a few tips that can help you craft great email marketing campaigns:

• Segment your audience to send relevant campaigns to the right people

•  Ensure emails look good on mobile devices

•  Create a campaign schedule

•  Run A/B tests

Mobile marketing

Mobile marketing is a digital marketing strategy that allows you to engage with your target audience on their mobile devices, such as smartphones and tablets. This can be via SMS and MMS messages, social media notifications, mobile app alerts, and more.

It’s crucial to ensure that all content is optimized for mobile devices. According to the Pew Research Center, 85% of Americans own a smartphone, so your marketing efforts can go a long way when you create content for computer and mobile screens.

The benefits of digital marketing

Digital marketing has become prominent largely because it reaches such a wide audience of people. However, it also offers a number of other advantages that can boost your marketing efforts. These are a few of the benefits of digital marketing.

A broad geographic reach

When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business's market reach and connect with a larger audience across different digital channels.

Cost efficiency

Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place.

With digital marketing, you can create just 1 content piece that draws visitors to your blog as long as it's active. You can create an email marketing campaign that delivers messages to targeted customer lists on a schedule, and it's easy to change that schedule or the content if you need to do so.

When you add it all up, digital marketing gives you much more flexibility and customer contact for your ad spend.

Quantifiable results

To know whether your marketing strategy works, you have to find out how many customers it attracts and how much revenue it ultimately drives. 

But how do you do that with a non-digital marketing strategy?

There's always the traditional option of asking each customer, “How did you find us?"

Unfortunately, that doesn't work in all industries. Many companies don't get to have one-on-one conversations with their customers, and surveys don't always get complete results.

With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the number of desired conversions that you get, whether that means email open rates, visits to your home page, or direct purchases.

Easier personalization

Digital marketing allows you to gather customer data in a way that offline marketing can't. Data collected digitally tends to be much more precise and specific.

Imagine you offer financial services and want to send out special offers to internet users people who have looked at your products. You know you'll get better results if you target the offer to the person's interest, so you decide to prepare 2 campaigns. One is for young families who have looked at your life insurance products, and the other is for millennial entrepreneurs who have considered your retirement plans.

How do you gather all of that data without automated tracking? How many phone records would you have to go through? How many customer profiles? And how do you know who has or hasn't read the brochure you sent out?

With digital marketing, all of this information is already at your fingertips.

More connection with customers

Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.

Think about your social media strategy. It's great when your target audience sees your latest post, but it's even better when they comment on it or share it. It means more buzz surrounding your product or service, as well as increased visibility every time someone joins the conversation.

Interactivity benefits your customers as well. Their level of engagement increases as they become active participants in your brand's story. That sense of ownership can create a strong sense of brand loyalty.

Easy and convenient conversions

Digital marketing lets your customers take action immediately after viewing your ad or content. With traditional advertisements, the most immediate result you can hope for is a phone call shortly after someone views your ad. But how often does someone have the time to reach out to a company while they're doing the dishes, driving down the highway, or updating records at work?

With digital marketing, they can click a link or save a blog post and move along the sales funnel right away. They might not make a purchase immediately, but they’ll stay connected with you and give you a chance to interact with them further.

How to create a digital marketing strategy

For many small businesses and beginner digital marketers, getting started with digital marketing can be difficult. However, you can create an effective digital marketing strategy to increase brand awareness, engagement, and sales by using the following steps as your starting point.

Set SMART goals

Setting specific, measurable, achievable, relevant, and timely (SMART) goals is crucial for any marketing strategy. While there are many goals you may want to achieve, try to focus on the ones that will propel your strategy forward instead of causing it to remain stagnant.

Identify your audience

Before starting any marketing campaign, it’s best to identify your target audience. Your target audience is the group of people you want your campaign to reach based on similar attributes, such as age, gender, demographic, or purchasing behavior. Having a good understanding of your target audience can help you determine which digital marketing channels to use and the information to include in your campaigns.

Create a budget

A budget ensures you’re spending your money effectively towards your goals instead of overspending on digital marketing channels that may not provide the desired results. Consider your SMART goals and the digital channel you’re planning to use to create a budget.

Select your digital marketing channels

From content marketing to PPC campaigns and more, there are many digital marketing channels you can use to your advantage. Which digital marketing channels you use often depends on your goals, audience, and budget.

Refine your marketing efforts

Make sure to analyze your campaign's data to identify what was done well and areas for improvement once the campaign is over. This allows you to create even better campaigns in the future. With the help of digital technologies and software, you can obtain this data in an easy-to-view dashboard. Mailchimp’s digital marketing analytics reports will help you keep track of all your marketing campaigns in one centralized location.

Digital marketing creates growth

Digital marketing should be one of the primaries focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.

As the world moves increasingly towards digital marketing, it's essential that we understand the key differences between digital marketing and traditional marketing. In this article, we'll explore these differences in-depth and discuss why digital marketing is better than traditional marketing. We'll also provide you with tips on how to use digital marketing more effectively for your business. So read on and learn about the amazing benefits of digital marketing!

What is Digital Marketing?

Digital marketing is the process of creating, managing, and delivering a message across various platforms (web, mobile, social media) to create customer engagement. It is a multi-faceted strategy that can be used for a variety of purposes, such as awareness creation, awareness pursuit, and conversion optimization. 

The most effective digital marketing strategies are those that are tailored to your business and aimed at driving customer engagement. Finding the right digital marketing strategy for your business is essential, and it is a process that should be relentless in order to achieve the desired results. So start planning your digital marketing strategy today, and see the results for yourself!

When planning your digital marketing strategies, the most important thing is that you have relevant experience in the field of digital marketing. Marketing is all about experience, and if you don't have any experience of marketing, then old-school techniques won't work. To begin with, you should contact a digital marketing agency to learn about your business growth and make plans.

How Digital Marketing is Better than Traditional Marketing?

Digital marketing is a broad term that refers to the use of digital technologies to promote a company's products or services. The benefits of digital marketing include the ability to reach a large audience, create brand awareness and build customer loyalty.

1. Digital marketing is the future of marketing. The days of traditional marketing are numbered, and businesses that don't embrace digital marketing will soon be left behind.

2. Digital platforms provide businesses with a much closer connection with their customers, which allows them to build better relationships. This leads to more satisfied customers and a stronger bottom line.

3. Digital marketing is more interactive and immediate than traditional marketing, which makes it more effective. With digital marketing, businesses can target their audience more effectively than ever before. 

4. In many ways, traditional marketing is limited. In addition, it is impossible to reach audiences beyond a regional or local level with it.

5. Your business may not be geographically-bound, so why limit your reach? When you use digital marketing, you can create highly tailored campaigns and expand your reach across different cities or countries.

But all these benefits you will find if you applied best digital marketing strategies and for that purpose leading digital marketing agency madif.tech will cooperate with you in order to deliver better results for your business. So, what are you waiting for? Let digital marketing take your business to the next level!

Conclusion

Digital marketing is the use of digital technologies to create, manage, and measure marketing activities. It is different from traditional marketing in that it uses digital channels such as email, social media, and website marketing to reach and engage customers. By understanding the difference between digital marketing and traditional marketing, you can better tailor your marketing strategy to suit your business needs.