The Satta King story began in the 1950s, when bets were placed on the opening and closing costs of cotton in Bombay and New York. However, after it became known that the New York Cotton Exchange banned the betting method in 1961, players were forced to come up with new ways to keep the satta matka business going.

It was the year 1962, Kalyanji Bhagat, the owner of a grocery store in Worli, started the Kalyan Worli Matka in 1962, in which low-income people could participate by depositing just one rupee. At the same time, Ratan Khatri introduced the New Worli Matka in 1964 and changed some policies.

Satta king's business became increasingly popular, especially among the workers of the mills in Mumbai, which led to the establishment of other bookmakers around the mills. The centre of Mumbai became a hub for Matka's business, which generated enormous profits.

In the late 1980s and early 1990s, satta king's business peaked with an average monthly turnover of 500 million rupees. However, frequent raids by the Mumbai police caused a decline in sales. Bookstores were forced to relocate their operations outside the city to states such as Gujarat and Rajasthan.

As betting opportunities dwindled, bookmakers began to look at other forms of betting, including online lotteries and betting on cricket matches. In the past, increasing police interference had a huge impact on the Satta Matka business, and the company suffered a major blow after the death of Kalyanji Bhagat's son Suresh Bhagat in 2008.

Despite these difficulties, various satta-matka games such as SHRI GANESH, DAY DELHI, FARIDABAD, MADHURI, GHAZIABAD, TRIPURA, NH7, GALI, NAYA SAVERA, DISAWAR,  sattakingetc. have become popular and are still played.