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Writing fun and engaging content that, at the same time, is SEO-friendly is not a piece of cake. It is essential to publish compelling content to drive traffic to your site regularly. When you give readers a good reason to visit your site multiple times, they begin to trust your content and familiarize themselves with your business. 

Search Engine Optimization

SERP results are calculated based on the content on your page- including the number of keywords used, the type of clicks, the trustworthiness of that website. For your blog to be successful, the content needs to appeal to your audience, provide relevance and solve a specific problem while highlighting how your business can solve it. There are some elements that you need to consider for better search engine optimization. Let’s take a look at them.

  1. Page Title

For keyword-optimized content, it is necessary to include keywords somewhere in the title. It is suggested that the keyword be present in the first half of the title, but even if it can’t be closer to the front, it needs to be included. It also reflects the language the searchers used and allows crawlers to determine that the page is, in fact, about a particular subject. By keeping your title under 60 characters, you can expect 90% of the title to be displayed correctly.

  1. Meta Description

A meta description is one of the webpage’s meta tags displayed as a small text underneath the title on the SERP. It is meant to provide users with a brief description of the content on your page to know if the page will answer their search query. While keywords in meta descriptions might not influence your rankings, creating compelling content will increase your CTR. Keep your meta description long enough to be descriptive, somewhere between 50-160 characters.

  1. Content

A specialized Digital Marketing Company in Oman, Kuwait, Bahrain, Qatar, Dubai, U.A.E. and Saudi Arabiacan provide content that is unique and regularly updated to keep search engines happy. For SEO purposes and easy reading, your content should be adhering to the topic and centered around the subject matter of the chosen keyword phrases. Search rankings can be affected if your content is too short. Generally, the content length should be at least 300 words. You can bold the keyword phrase or include it in a bulleted list. While it is still debatable, using keywords in subheadings organically may increase your post’s visibility and relevancy and improve the rankings.

  1. Keyword Frequency

Keyword frequency refers to how often a keyword pops up on a given web page. The more times a keyword appears in a piece of content, the higher the keyword frequency. The term keyword density is closely related and can be calculated by dividing the frequency by the total word count and multiplying the result by 100. The ideal keyword density is around 1-2%. It would show the keyword enough times in the content without engaging in keyword stuffing. Mindlessly including keywords will do the exact opposite of what you are trying to achieve, and your page could be even penalized by Google. 

  1. Page Links

To let search engines know that you are sufficiently connected to other pages, you can add links to your content. The right Digital Marketing Services in Oman, Kuwait, Bahrain, Qatar, Dubai, U.A.E. and Saudi Arabiacan build trust and credibility for your website and push it to the top spot in SERP. Here are some tips for linking:

  • Create more content so you can have lots of links

  • Link to relevant pages every 120 words (approx.)

  • Have deep links to relevant interior pages of your site or other sites 

  • Use naturally relevant anchor text

Linking to other relevant content can increase trust in your website and help search engines understand your niche. 

The SEO landscape is constantly changing, and keeping up with it and updating your content can be very demanding. If you are looking for a Digital Marketing agency in Oman, Bahrain, Kuwait, Qatar, Dubai, U.A.E. and Saudi Arabiathat can improve your strategy and implement the best practices, feel free to get in touch with Adaan GCC Digital Solutions.

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SEO copywriting is the method of producing content that’s keyword-optimized and written to compel readers and appeal to search engine crawlers. In other words: Content that search engines like and people can understand and find relevant. A digital marketing company in Kuwait, Bahrain, Oman, Qatar, Dubai, U.A.E. and Saudi Arabiacrafts keyword-focused content that increases your ability to rank, improving organic traffic to your site. If your site is technically sound and your copy is optimized correctly, it can make off-site efforts more impactful.


Why does search engine optimization still matter?

Search engines algorithms can easily navigate through content without keywords to guide them. Search engines favor optimized content because it is what people prefer. Because ultimately, all of this is to create a better user experience and provide relevant, informational content to the readers. Other than the obvious, why do people go for optimized content?

  • Builds topical relevance 

  • Expands coverage

  • Ensures alignment with user intent 

  • Provides executable information

By availing ofDigital Marketing Services in Kuwait, Bahrain, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia,you get optimized content that is more relevant, aligns with search intent, and is more actionable than unoptimized content. Users are more likely to read it, and search engines will pick up on the increased traffic, low bounce rates and better conversions and rank it higher on its search engine results pages.

What are the best SEO practices for better copywriting?

  1. Match with the search intent: 

Imagine that “basketball shoes” has many searches, which would suggest it is a good keyword to write blog posts on, so you’d think you can only do that if you have a sports blog. But if you search “basketball shoes”, you’d notice that top results are related to e-commerce. Why? That’s because Google understands the searchers were in buying mode, not learning mode, and hence displayed results relevant to purchase. 

Creating the right kind of content for the keyword you are targeting is vital for SEO. To understand search intent, you need to figure out which category the content would fall under, whether it is a blog post, product category, video or images. The content format matters too, so when the user searches for “picnic ideas”, they get lists of recipes, opinion pieces, etc. Another thing to consider is the content angle; for example, if the search is “how to play chess”, the top content is targeted at beginners. 

  1. Research competitor’s pages

By analyzing the top content for the word you aim to rank for, you can provide the exact content the searcher would want to read. You can find the common factor in the highest-ranking pages and frame your content to cover those topics. This would improve relevance, which Google favors, and improve your content’s utility for searchers.

Google considers links to be in their top three ranking factors, explaining the direct association between links and organic traffic. By understanding why people link the competitors’ pages, you can apply those insights to your post.

  1. Create easy-to-understand content:

Reading takes a lot of time, so you need to make your content as crisp, short and to the point as possible. Here are some tips to make your content an effortless read: 

  • Break the monotony in longer posts by adding notes, side notes and other elements. 

  • Longer sentences are hard to follow. Spot transitional words like “and,” “because,” and “that.” Remove them to break it up into shorter statements. 

  • Including multimedia like videos, images and GIFscan help illustrate your points, so you don’t have to put everything in words. 

  • Pinpoint the areas where your content doesn’t flow smoothly by reading out loud.

  1. Include a CTA

“Buy My Product” isn’t the only CTA you can use in your content. Your CTA will depend on the search intent, and if they are at the top half of the funnel, it will be easier to convert them if you provide links to similar content rather than pushing them for a purchase. Match the CTA with the right stage of the buyer’s journey. 

SEO copywriting is not just about ranking higher on search engines. It is also about increasing traffic and engagement by providing relevant content. If you are looking for a Digital Marketing Agency in Kuwait, Bahrain, Oman, Qatar, Dubai, U.A.E. and Saudi Arabiato refine your content and improve your strategy, you can get in touch with Adaan GCC Digital Solutions.

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The idea behind content marketing is to share informative content in a relevant way while conveying valuable information to your target audience. There are four forms of content- written text, audio, video, and images. Copywriting is a text meant for advertising or other forms of marketing, so it needs to evoke interest and grab attention. You can hire any digital marketing agency in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia for content marketing, whether it is creating a new one or improving your businesses existing marketing efforts. 

Content copywriting

Many ways can help you write a copy that attracts customers. Putting the reader first, keeping it simple, sketching an outline before writing to remind yourself to stick to the matter are some points you can keep in mind. Content plays a significant role in marketing, so find the best digital marketing services in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia that offer effective content marketing strategies for your business. Most people skim through content, which makes headlines the most crucial aspect of any copy. 

How can you write the perfect copy?

Brands either outsource content marketing servicesor hire copywriters for their content team to write compelling copies for all their business needs. If your goal is to write a clear, concise copy, you can keep these tips in mind and train yourself to do that.

  1. Determine your target audience: Decide who you are targeting. Get specific about your audience to analyse your copy from their perspective. If you have a broad audience, you can choose a subsection to focus on.

  1. Define an objective: Choose a clear aim behind the copy. What exactly are you trying to convey? What do you want the copy to compel someone to do? Answer these questions and decide the objective before you start writing.

  1. Create an urgency: You can mention sales, discounts, offers or special occasion services to create a sense of urgency in your copy. Prospects are more likely to convert if they feel like they have exclusive or limited access. 

  1. Add facts: Statistics are attention-grabbing and add authenticity to your claims. If you present it right, it can seem less like clickbait and be more compelling.

  1. Use customer reviews: It takes so little effort but can have a significant impact. Since people are more likely to believe a customer than a brand, you can use existing reviews to compel more people to convert.

  1. Write in an active voice: “Bananas are adored by monkey’s” vs “Monkey’s adore bananas”. See the difference? Active voice conveys a strong, clear tone and is more concise.

  1. Choose proper adjectives: Using words that over exaggerate the products or services you offer can be off-putting. People shouldn’t have to consult a dictionary to make sense of the copy.

  1. Focus on the customer: Instead of bragging about your business, convey how your customers would benefit from the brand.

  1. Provide a solution: You need to show that your business can solve a problem and highlight the solution without being wordy.

  1. Use analogies: To explain a complicated idea more easily, use parallels that the average person would understand to increase empathy.

Practice these tips next time you write a copy, and with time, you’ll steadily compel more people to take action. If you are looking for a digital marketing company in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabiato improve your content marketing strategy, you can get in touch with us. 

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