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Eco York

Eco York is a reputable digital marketing agency offering affordable search engine optimization (SEO), pay-per-click (PPC) management and web marketing services that propel businesses forward. Armed with more than 10 years of industry experience, we ensure all our partner agencies get only high-quality PPC and digital marketing solutions tailored to their needs and demands.

Throughout the years, we’ve helped hundreds of clients implement growth-driven online marketing campaigns and achieve profitable results –and our efforts do not go unnoticed. recently awarded our PPC firm as one of the Best PPC Companies in the United States in 2021.

“SEO is no longer about keyword stuffing and trying to trick Google to get better rankings,” said Mark Lane, president of Eco York. “It’s all about developing a user experience that is data-driven. Customers are searching for a solution to rank for specific results. It’s a combination of science and art to successfully rank a website.”

Our PPC managers stay abreast of the latest marketing trends and industry developments to help more businesses boost their digital performance. From paid advertising and SEO to web development and social media marketing, we make sure all our marketing solutions are geared towards achieving our clients’ goals in the most efficient way possible.

“Mark and his team put my vision together perfectly. They conducted business with professionalism and promptness. Thank you!”

– Katelyn Aldridge | Client, a leading thought-leadership website and directory for the best SEO companies, published the “2021 Best PPC Companies in the United States” in late March. Each PPC company was vetted based on expert certifications, client list, online rankings and industry experience, among other qualitative and quantitative factors in its ranking system.

We are pleased to be identified as one of the best PPC companies in the United States by Thanks to all our clients, partners and our Eco York team for their continued support to our PPC firm.

Get in touch with our PPC experts to know more about our digital marketing services. You may also write a review on about your experience with Eco York by clicking here.


Eco York

The COVID-19 pandemic has left us with a deep scar and had a deep impact on businesses of all shapes and sizes. And digital marketing is not an exception in it. Since people across the globe are relying on and using online platforms to make the purchase of everything, digital marketing has become a vital need for their survival. Various virtual platforms have replaced in-person consumer experiences, and thus, it has become crucial for businesses to rework their digital marketing strategies and digital marketing campaigns to make the most out of it.

Since everything is virtual and relied heavily on technology, being a digital marketing agency, it is not possible to stick to the digital marketing plans they have followed so far. The ambitious concepts like artificial intelligence, voice search engine optimization, and data-driven marketing are now becoming the top priorities and leading digital marketing trends for businesses to survive in 2021. 

To help you get ready for 2021 and ahead, we’ve taken a look at a few of the most anticipated digital market trends that you must prepare for. Have a look at this blog to discover key digital marketing trends you should keep an eye on in 2021 to survive in this pandemic situation.

Related Reading – 8 Useful Way To Increase Website Traffic

NO-CLICK SEARCH – A new shift to attract more visitors!

The search engines are the heart of the digital marketing industry. Usually, potential customers enter their queries in the search engine and navigate to the specific URL to get the information. However, recent enhancements in the search engine have eliminated the need to click on the specific link since they display a few of the top results on the search result page itself. This is great to improve the customer experience, but it would add a little extra complexity for the digital marketing services providers. 

VISUAL SEARCH – Giving a new way to optimize Image and Video for SEO

Probably, you may think it is nothing new, but hold on! Searching images and videos have been an old wine to drink, but did you know you can submit existing images for search? Or can you take original photos and search for the context? Well, it is nothing but a visual search. Visual search will be the future of search engine optimization and will change the overall SEO landscape. To reap the benefits of visual search, make sure your digital marketing strategies include image and video SEO campaigns.

INTERACTIVE CONTENT – It will be recognized as a best practice.

Of course, this has been around us for a while, but it will be considered as a best practice to enable more engagement and user enjoyment for the customers. Interactive content such as open-ended questions, surveys, polls, etc., can be a turning point to boost your digital marketing services. Moreover, including interactive content as a part of your digital marketing strategies will help you increase the customer experience.

CUSTOMER SEGMENTATION – Segregation will be a key to achieve desired results.

Customer segmentation is not new but quite popular among digital marketing agencies. Instead of designing fewer marketing campaigns, a digital marketing agency should focus on targeting a general audience and have many marketing campaigns for a specific audience. Customer segmentation helps digital marketing experts to group their target audience based on certain parameters. This will empower you to design content and digital marketing strategies suitable to your target audience’s preferences.

VOICE SEARCH – An increasing use of voice search will transform digital marketing strategies in 2021!

Do you know that 50% of all searches will be conducted using a voice command by 2021? Today, 72% of the shoppers own voice-enabled speakers and use them to carry out their day-to-day activities. And many more numbers show that voice-based search will be a key digital marketing trend in 2021. It provides useful information that people are looking for using audio content. Incorporating a voice-based search in a digital marketing strategy is not just about being into the race of winning the marketing world, but it is more about providing a unique and optimized customer experience to boost brand loyalty.

BROWSER PUSH NOTIFICATION – A key digital marketing trend to watch for in 2021.

The recent amendments in GDPR (General Data Protection Regulations) and increasing use by online stores have fueled the popularity of browser-based push notifications in recent years. Today, the youth prefer different ways of communication with lesser touchpoints when searching for any specific brand. Browser push notifications have been used extensively by online stores to increase conversations. This way, you can easily engage your target audience and convert them. The digital marketing agency can use images and CTAs to boost conversations and bring unbelievable results.

Also Read – Industry-best Practices to Improve SEO-Friendliness of Your Website Design

So, there you’ve it! The digital marketing sphere is constantly changing. Knowing the possible digital marketing trends is crucial for your digital marketing strategies. Make sure you do have a look at the above-mentioned trends while forming digital marketing plans for 2021! Looking for a helping hand to boost your digital marketing campaigns? Get in touch with our experts now!


Eco York

The efficient Search Engine Optimization advertising and marketing techniques need to be applied to enhance your website ranking as well as see profit rise. Without dragging it, even more, let me discuss listed below a few of the very best SEO advertising and marketing approaches that we have implemented for all our clients thus far. This checklist is a combination of both On-Page, as well as Off-Page SEO Techniques, pointed out in no specific order.

  1. Publish Blog Posts Regularly
  2. Improve Your On-Page Website Structure
  3. On-Page Content is Required
  4. Optimize for Huge Lists of Keywords
  5. Do Comprehensive Competitor Analysis
  6. Local SEO

Related Reading – Industry-best Practices to Improve SEO-Friendliness of Your Website Design


As we know, SEO is rapidly evolving. Business owners and marketers have to adapt and fast, but it’s still possible to give your website the edge over your competition. Make sure to spend time on the fundamentals of solid content creation and copywriting and stay on top of technology trends as well as the impact of things like backlinks, site speed, and schema.

There’s a lot to consider, but remember, you don’t need to become the world’s top SEO expert overnight. Make an effort to understand even the basics of SEO, and you’ll see a big difference in your website’s click-through rates, engagement, and, of course, rankings.


Eco York

The following reasons will help you understand the importance of SEO for any business, including yours.

  1. Visibility
  2. Better User Experience
  3. Good Conversation Rate
  4. Brand Credibility
  5. Mobile-Friendly

5 Reasons Why SEO is important for your business


SEO is a valid tactic that can boost your sales through the roof from the smallest startups to the largest enterprises. It is not the fastest approach, but it’s also not heavy on investment when compared to other marketing strategies. Even though it often seems like a game of cat and mouse with Google and their algorithm changes, SEO will remain an important part of every business in the foreseeable future.


Chester Loke

Learn the benefits of hiring a certified SEO Agency in Singapore. With the right SEO Company, you will get a higher ranking spot on Google and your company website will get more visitors and actual clients.

Take your business to the top page of search results and get customers flowing in. Contact us today and let us provide you a website analysis.

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