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Donald Bolt

Before you embark on any strategy to promote your marketing, it is recommended to begin by creating a plan which includes an examination of all five aspects of marketing communication and how they can become a part of your strategy. Moreover, PNM Group is the best digital marketing agency in Canada which can give you many ideas related to marketing strategies.

Consider these five points as the basis for your marketing communication success. If you don't understand and implement these factors, you're reducing the chances of having a well-planned and effective marketing campaign. Five critical elements of marketing communications are persuasiveness, goals-directed contacts, key stakeholders, and message. Find out more about the explanations for each of these elements.


Persuasion is one of the most well-acknowledged of the five aspects of marketing communications, as it is the most important reason why companies are involved in marketing:

Persuade the people they want to reach to purchase their product.

Subscribe to their services.

Call them, or even donate money when Coca-Cola airs its T.V. commercials or has its printed ads with a single goal in mind.

That is to convince its target public that it is the refreshing beverage that unites the world. So, drink Coke!

It is vital to remember that although persuasion might have negative connotations for confident marketers, particularly the intended group, they tend to prefer influence over effectiveness. Whatever the situation, the main objective is to convince your intended audience to engage in specific actions.


Marketing communication must focus on achieving a goal, which is why you must have an end goal when designing your marketing communication plan. Do you think of taking a trip across the country without any idea of the best route to take or what you should do? You'll experience the same feeling of being lost if you are doing the same in your marketing communications plan. You must know what you're trying to achieve.

One of the questions you must ask yourself before launching your plan is, "What is the outcome I expect from my marketing communication?" The goal is to promote your product, provide information or create brand awareness. However, when you ask this question and answer it, you can begin to define your goal in greater detail.

Contact Points

Each successful plan for marketing communications involves the management of the marketing message at each contact point. Contact points refer to any marketing messages that the targeted public reads. Also, they are the mediums that convey your marketing message. These could be planned or not. Planned contact points include advertising, business cards, brochures packaging, websites, or even packaging. Contact points that are not intended can comprise store design, shop cleanliness, and employees' attitudes.

To convince your audience to purchase products or services, you have to efficiently manage all of your contact points to ensure they align with your branding message. While managing printed and online marketing materials is managed efficiently, those contact points are not planned for, which can be difficult. The development of a plan to control those contact points that are not designed is essential in ensuring your company's growth.

Stakeholders (Opinion Leaders/Opinion Influencers)

Stakeholders, often known as Opinion Leaders or Influencers in Marketing Communications, include people or groups who can affect the purchasing of items and services and the overall success of a business. Stakeholders could include distributors, employees, and media. Many companies discover that the most prominent among stakeholder lists are their employees. The reason for this is that If you are taking care of your employees, they'll provide more customer satisfaction and an improved shopping experience for the customer you are trying to reach. At the same time, stakeholders aren't mandatory in your plan for your message; however, they are important enough to be an unplanned conduit of your marketing messages, so they should be included in your marketing communication plan.


The messages are the foundation of your marketing communication strategy. Many tools are utilized to help you deliver news to your customers. The tools you can use to plan your marketing messages include:

Print or online ads

Marketing collateral such as Annual reports or brochures


Sales promotions

Public relations

Direct marketing

Selling on the internet

O.P. (Point of Purchase) displays



Examples of unplanned messages could include any other communication, including cleanliness in the store, distributors' attitudes, employees' attitudes, distributors' cleanliness, and even your company's external environment.

Five essential aspects of marketing communications must be considered if you're trying to succeed with your marketing strategy and plan of communication. The marketing strategy includes not just messages like direct mail or advertising campaigns but also unplanned messages that could consist of employees or the appearance of your business outside.

Any news, no matter how planned or not, directly impacts your business and must be designed with care to ensure its success. The main goal and most significant among the five aspects of marketing communication is persuasion or influence since the primary goal is to convince your audience to act.

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