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Online Marketing: Wikis from Mohammad Daniyal's blog

One of the many Web 2.0 buzz words thrown around today is Wiki. But what exactly is a Wiki and what purpose does it serve? This is the official definition taken from the Wiki site:


The simplest online database that could possibly work. Wiki is a piece of server software that allows users to freely create and edit Web page content using any Web browser. Wiki supports hyperlinks and has a simple text syntax for creating new pages and crosslinks between internal pages on the fly. Wiki is unusual among group communication mechanisms in that it allows the organization of contributions to be edited in addition to the content itself. Like many simple concepts, "open editing" has some profound and subtle effects on Wiki usage. Allowing everyday users to create and edit any page in a Web site is exciting in that it encourages democratic use of the Web and promotes content composition by nontechnical users.


If you check out the Wikipedia web site, you'll find slightly more than 1 million articles (a page that has encyclopedic information on it) also known as a wiki. Wikis cover a wide range of topics, people, events, animals- you name it, there's probably a wiki about it somewhere.


So how can you use a Wiki for your project, business, or book promotion? One possible way would be from a marketing perspective.


You could create a Wiki on the Wikipedia site which would serve the same function as an ABOUT page would on a web site. You could use your Wiki to inform your audience or customers about your project or product including its background, the people involved, and any other important information you feel would be relevant. Your Wiki page can easily be updated with any new developments, articles related to the Wikis subject, and more.


The main drawback to using Wikipedia is anyone can edit your Wikipedia page which isn't exactly the best way to hidden wiki creating a Wiki page to be used for marketing. So what are your Wiki-creating options, you may be wondering. Here are some options:


pbWiki: pbWiki offers users the capability to create a free password-protected wiki which allows project members with access the ability to add updates in addition to editing the content of the wiki. Besides using it as a marketing tool, it could also be used as a collaboration tool very much like Backpack which I covered here.



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