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How to Use Instagram to Market a Real Estate Listing from Mohammad Daniyal's blog

Instagram's simple platform and focus on photos makes it the perfect app for real estate agents to share their listings. However, agents who aren't familiar with the platform may not know what kinds of pictures to post. Simply posting a photo of your listing with the address and a description isn't going to get much attention. You need to create a story around the listing and share multiple photos to tell that story.


The easiest way to start "Instagramming" your listings is to use Instagram during an open house. Below are 7 different pictures you can take to create and share your open house story.


Start with a selfie


A "selfie" is a photo that you take of yourself. Take a selfie in your car, in front of the sign or by the front door. Caption it with something like "Excited to host an open house at 12345 Main Street."


Your favorite room


Take a photo of your favorite room in the house. In the caption, get your followers to imagine life in buy Instagram followers room. For example, if your favorite room is the bathroom with the huge soaking tub, say something like "Can you imagine coming home from a hard day's work and getting to soak in this tub? Glorious!"


Your favorite outdoor feature


Photograph your favorite outside space. Again, get your followers to imagine themselves living there. "Check out this built in BBQ. Would you love to host summer BBQs at this home?"


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