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Why it is worth ordering an animation video for advertising from redas's blog

Hand-drawn video ads are most often relevant when an animated character is the face of an advertising campaign. Advertising with real actors may not fit the budget, or, on the contrary, the business owner is ready to invest more money to achieve a better result by turning to modern technology. And bright, memorable advertising with animated video sequences - this is a number of advantages:

Ample opportunities. Animation today is a universal tool that allows you to create videos adapted for placement on any video content platform.

Attractiveness. Animated content is always of interest to people, because a beautiful, and most importantly, interesting video, carefully drawn by professional animators, is something that is really pleasant to watch. This not only solves an important marketing problem, but also allows you to attract a loyal audience, because the viewer does not even always realize that there is an advertisement in front of him.

Informativeness. Animated videos are usually short in duration, but capacious in content. With the help of visual images, they are able to convey the maximum amount of information useful about the product / service for a minimum of time spent on viewing.

Animated advertising can be designed in several ways, depending on its purpose:

Traditional animation. A classic type of animated video in which the animator draws each frame sequentially, creating the illusion of movement. Then audio material (music, voice acting, etc.) is superimposed on the video, and an animated advertisement is formed.

2D infographics. The type of video content on the basis of which animated ads are often built. The main purpose of 2D infographics is to briefly and, at the same time, comprehensively tell about the advertised product, with the participation of vector characters.

3D infographics. In general, the same as video infographics, but using volumetric 3D models. Such animation is more like a constructor, in which an animated object has its own "skeleton" due to which its movement is carried out. You can read more about this here.

Motion design. One popular way to create animated social media ads is using key framing to create a smooth transition between frames. In this case, the animator's ability to understand the basics of composition, angles and camera movements comes to the fore.

You do not need to rack your brains over which option in your case will be more "winning" - entrust it to specialists

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By redas
Added Nov 18 '21


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