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Writing For Social Media from faiq's blog

Writing for social networking is the important thing skill set providers need to create to the table to successfully serve marketing, branding and "new media PR," clients. Writing for social networking is just a specialty.


Writing well is essential as the inspiration for creating appealing content for business owners, artists, authors and other clients. That's the core skill. Included in the "new media" skill "set" is the capability to write for social media.


When you're running a business you need to sell Picuki. Even whenever your business is non-profit, an independent project or your own employment career, you're along the way -the business- of selling. Writing for social networking isn't any different.


Although best practices approach social writing as a function of electronic relationship-building, this writing must still, ultimately sell. Today's over-informed consumers demand direct interaction. You need to connect with and connect with them on their terms on their turfs. This is WHY you need to participate in social networking communications -for the benefit of your customer- and that is WHY these social communications must sell, for the benefit of YOU.


Writing because of this new environment involves a savvy mix of copywriting plus expertise, familiarity and credibility with the social support systems, or in the "social space."


This simply means that first the writer will need to have strong skills writing copy which in this context is entirely different from journalistic skills, academic or literary mastery. And, "grammar don't matter." Copywriting means sales writing. This is the rare and mighty power to persuade and sell from the printed page.


Furthermore, not just does the social writer need to find out his way around Facebook, Twitter, Linkedin; have an established YouTube channel AND maintain each new social phenomenon, but he needs to also be visibly within the social networking space as proof.


WRITING FOR PRESENCE: Social Media Engagement

As it pertains to social networking, written messages need to keep coming. You will need to become and stay engaged in social conversations with your audiences -who are ultimately prospects and customers- throughout your social networks. The more consistent writing delivered, the stronger your presence. This gives you social credibility. What's promising is you don't have to do all of this writing -or ANY of it- yourself. You are able to hire a writer who's expert in 'new media conversation.'


WRITING FOR CAMPAIGNS: Building Social Content

Engaging effectively with your prospects and customers through social communication on consistent basis becomes strategic whenever your group of messages is planned. What this means is rather than merely posting, tweeting or texting randomly you achieve this at regular, planned intervals with planned content. This is campaign marketing. These strategic marketing campaigns build and enhance your brand.


Content you create for the social campaigns starts with writing. Your content could be produced as simple captions with photos, scripted videos, tweets, surveys, promotional contests, podcast interviews, audio announcements, new media press releases, digital info products, text messages, ads and so on.


As you imagine, once you produce and use many forms of content, the combination becomes powerful. In each case, for every single kind of content, its production begins with or is supported by writing. These writing efforts are designed for social media.


WRITING FOR NEW MEDIA PR: Social Media Branding

Branding that is NOT merely a term interchangeable with marketing, but a marketing specialty, has always been best facilitated through public relations, by public relations professionals. PR pros understand how to deliver long-term strategies that involve creating and promoting brand relevance. PR pros can handle helping clients develop and reveal business "personas" to industry that serve to "brand" the business.


Every one of these planned branding practices derive from written communication. For social networking, these "writings" could be specially crafted by specialists. When executed successfully, writing for social networking results in branding through social media.


KEY POINTS' RECAP

• When you're running a business or selling anything that requires marketing, you need to be "engaged" in social media.


• At its core social "engagement" happens through writing.


• For business, social engagement -and its writing function- have to be strategic. Which means planned, orchestrated and executed on the long term and even in the short-term, through campaigns.


• Several forms of essential, social content including audio interviews and podcasts, videos, and mobile messages, begin with writing.


• Whether you actually write or not yourself, once you realize the principles, you can successfully build your brand or brand your business using writing for social media.


Having the energy to market through the written word doesn't show that social network placed "copy" is definitely pitching. More frequently, it's not. What it does mean is that the writer understands just how to properly write within each social setting; it indicates he gets the know-how to create engaging short-term and long-term conversations -posts, tweets, texts, and such- that lead to your desired result. That desired result is frequently, sales or traffic ultimately causing sales.


Once you understand how social networking engagement sells in and for your business; once you understand how social networking engagement brands your business, then you're able to understand just why you need to get and stay engaged in it. You don't have to be an expert. You just need to activate like one. Understanding that this social engagement is an ongoing "conversation" with your marketplace that requires consistent communication, you immediately recognize the energy of, and importance of, writing for social media.


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By faiq
Added Dec 30 '21

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