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For those who have not been following the saga of Crypto Currency, Bitcoin and Litecoin, it may come as a surprise that currencies with no intrinsic value remain a volatile commodity for investors. For those who have been keeping up with conversion rates for digital currency it is clear that the very volatility that has defined pseudo-currency is what is keeping investors interested in this field. Recent changes in the value of such currency as well as the bankruptcy of one of the biggest platforms in the world exchanging Bitcoins has called into question the future of this digital money. However, experts reassure those who want to use Crypto Currency, Litecoin and Bitcoin that the "fad" that led to digital money is probably here to stay. transfer bitcoin to paypal


A Short History of Bitcoin, Litecoin and Crypto Currency


Bitcoin and other forms of pseudo-currency are used as payments for transaction fees, products and services. Bitcoins or Litecoins can be exchanged for "real" currency at a given rate. Experts were concerned that Bitcoins and other digital currency might be used for illegal activity as they are much easier to exchange and "launder" than other forms of money. Bitcoin use was implicated in an illegal drug website, for example, and there may also be other examples of illegal use that have not yet been reported.


The value of these currencies has also been the subject of debate. Bitcoin values rose 90-fold in 2013, creating a "Bitcoin bubble" that deflated quickly in 2014. The sudden drop in value by about 50 percent has led to speculation that the pseudo-currency field is dying and soon will go the way of the dodo.


However, is it too soon to declare Bitcoin and Litecoin a failure? Experts disagree on the subject, but some claim that there is a place in tomorrow's financial market for digital currency.


Bitcoin Problems and Solutions


The recent bankruptcy of Mt. Gox, the Tokyo-based exchange for Bitcoin and the largest Bitcoin exchange platform in the world, took most investors by surprise. Even more puzzling was the news that the equivalent of $400 million worth of coin had gone missing.


However, even the disappearance of six percent of the total Bitcoins in the world does not seem to have slowed the giant currency down much. Bitcoin continues to battle certain companies such as Apple due to the perception that the currency may not be legal, but a growing number of apps and programs accept Bitcoin with no problem.


Some experts see the bankruptcy of Mt. Gox as a step forward for Bitcoin. The underlying software is unchanged and many vendors are eager to get into the business of buying and selling using the digital currency. Further, these vendors claim that Mt. Gox was the problem and that most of the illegal activities related to Bitcoin stemmed from this organization, not from legitimate vendors and customers.


Check Your Values


No matter what happens in the future with Bitcoin, Litecoin and other forms of digital currency, one thing will not change: the need to find an instant answer to the question, "How much is my money worth?"


Today, every large city has at least one major daily newspaper, and many have several papers, including specialized business news, senior citizen news, shoppers guides, advertising sheets, and so on. Some of these papers are published weekly and others may come out every other week, or every month. But in all these ways news and information, and lots of advertising, goes out to the public.State Newspapers


Rather than hurting local newspaper distribution, the Internet has actually enhanced and often increased it. I may live in Sacramento, California, for example, but I can jump on the Internet and catch some of the local news in Portland, Maine by way of the local newspapers. I can even subscribe over the Net in just a few minutes. Such public presence makes every newspaper available to the entire world. The result of such exposure is a much wider audience, and more subscriptions.


The Need in Your Area


More than likely, your area already has at least one daily paper based in a nearby city, as well as other publications, such as The Wall Street Journal and USA Today. I'm sure there are also real estate guides, shoppers, business news, free papers that target farm or city readers, and other local or regional publications. You may wonder if there is really room, or a need for yet another newspaper.


Are Local Businesses & Readers Being Served?


You need to know the answer to the above question before you go very far in trying to develop a newspaper or other local publication. You need to have an accurate understanding of who you will serve, how you will serve them (what can you offer that no one else is offering), and why. You should be fully aware of other publications in your market area and what they are doing.


Take the time to do a little research. Drive around and collect one each of every newspaper, shopping guide or trading post, real estate guide, and free magazine publication you can find. Spend a couple of days looking them over. Go through each publication more than once. Take note of the advertising, the news offered, the features (comics, puzzles, tidbits) offered. Ask yourself how well the people you know are being represented by these publications. How well are the small and medium sized businesses in your area publicized?


The second step in your research is to go out and visit with local business people. Visit briefly with barbershops, pet stores, cafes, repair shops, appliance stores, tax services, attorneys, clothing stores -- all kinds of businesses. Stop in and ask business owners and managers about their advertising methods, their needs for new sales and new customers. Ask them how a publication might better serve the community and marketplace.


Next, go through the phone book's Yellow Pages for your area. Take a look at every business category in the book. Pay special attention to the businesses that do not advertise in the phone book. Go back through your collection of newspapers and guides and see if you can find ads for these businesses. Make a list of the business for which you can find no ads at all. Give them a call, and ask them how they promote their businesses and why.


You're Looking for two things:


1. Are the existing local publications truly serving your area? Is there a workable and effective way for most small and medium-sized businesses in your area to get the word out about their products and services?


2. Are most of the small and medium-sized business owners in your area really aware of the opportunities open to them for advertising? Do they understand the importance of consistent and effective advertising? Do they have realistic expectations?


As you develop a clearer picture of your area and how well the local people and the businesses that serve them are being represented by the local printed media.

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