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Most of the new startups and aspiring entrepreneurs are fueled and inspired by these numbers. However, taking the most of it is still a dream of many of them. To help you with the same and learn the key considerations to grow your clothes business globally, We decided to list them for you.

Keep scrolling to learn about these basics and how you can implement them to grow your clothing business.

Pick a niche

The clothing industry is vast with numerous sub-segments. Even if we’ll go with gender and age-specific bifurcations, you can have a good number of choices. Acknowledging this, when you plan to grow your clothing business, the first thing to consider is being niche-centric. Do not try to have your hand in everything. This will also help you focus better on your target audience and define a strategy to grow your business.

Let’s say, for example, you are willing to sell clothes for men. This can be further bifurcated in traditional wear, formal wear, and casual wear. In each of these, the target audience and approach are distinct. When we talk about women's wear and the one for kids, there’s an entirely different list. This is why you must have a defined niche for your clothing business.

Create a website

Your brick-and-mortar store would surely be gaining a lot of traction, but expanding with another physical outlet may call for humungous investment and efforts. This is why numerous brands and startups choose to create an online store rather than expanding a physical outlet. Even you probably have had thought once in while to start your online store and could have stopped considering the technical expertise it may require.

But wait, this isn’t the actual scenario. You may start selling clothes online with zero investment and in just five minutes. You read that right. This can be attained by doing free registration on Builderfly. The platform offers you numerous tools to customize your website and has a filtered list of leading payment and delivery partners. Once you create your free online store with Builderfly, you get to access its tools that will help you grow clothing business online.

Market your brand smartly

Be it a physical store or an online brand. You need to have a strong marketing strategy in either case. And in today’s digital world, marketing goes online. Perhaps this is what gives creating an online store a firm cover. While promoting your clothes business online, you can give your audience a digital landing page where they can come and buy your products.

Researchers have proved that there are more chances of turning your campaign’s target audience into a buyer if you have a website. Also, you need to keep in mind that you define the target audience wisely in your campaign. Experiment with ad timings and days and keep a close eye on analytics. This will help you learn the performance of your marketing campaigns and you’ll eventually be able to make better decisions.

Builderfly marketing tools and channels offers you a various techniques to promote, grow and upscale your online business. Not just this, it also allows you to promote your products using an inbuilt email marketing tool. Also, you may always have a command of real-time analytics.

The Indian textile industry is booming with every passing day. The textile and apparel industry is currently valued at 75bn USD including around 3,165K manufacturing MSMEs spread across the country.

Talking about the online apparel category combined with footwear, experts believe that the market will reach 25 trillion INR by the end of 2030. According to a survey, 42% of respondents said they shopped at least once a month online in the second quarter of 2020. While 12% of respondents shared, they shopped as much as 2-3 times in a week.

This indeed proves the potential that lies in the clothing business. In fact, according to IBEF, between Jan to July 2021, India exported textile products worth 1.77 lakh crore. Need to be noted, this is 52.6 % more compared to sales during the same period in 2020 and 13.7% more than 2019. Yes, the sales figures were more than post-pandemic times.

What does this prove?

It proves that the market has huge potential and some brands are leveraging all its benefits.

Interact with your audience

The reason buyers and brands love social media platforms is that they can interact directly with each other. You would have heard about people writing a post on Facebook/Instagram or tweeting to their brands about their experience? Even the biggest brands will take no time to acknowledge it and reply to them.

This isn’t due to fear of defamation, it’s to earn goodwill and create a positive impression amidst those reading it. Your interactions are read by millions of other people and the message goes clear, “You value your customers”.

Acknowledging this, you got to be active and ensure interacting with your audience from time to time. This will help you earn goodwill and eventually you’d be able to grow your clothes business. Sell clothes on social media using the Builderfly platform.

Provide seamless support

One of the primary reasons behind some brands making big is they prioritize customer satisfaction. Not just from the moment they visit your portal to making a sale, but even after that. Most users have abandoned a brand due to a lack of after-sale support. It could be through web chat, a phone call, WhatsApp, or email, the gist is, it should be prompt from your side and effortless for your target audience/customers.

Just to add to support and satisfaction, I would say experience (in whole) also matters. This begins the moment they visit your store and stays until the customer is linked with you. This means you have to keep a close track of how users are responding to your ad campaigns, their behavior after visiting your website, and are coming back to shop from your ecommerce website. Businesses with a good retention rate have a better growth chart.


Various aspects influence the growth of your clothing business. It can be the market flow, user response, competitors, and most importantly approach. Most brands sell the same thing. However, some make it big and some fail to create their presence. This is all because of how you present yourself and value your customers. Create online shop using the Builderfly platform and grow your clothing business.

In today’s digital era, the bars have raised for businesses. Your buyers will require a little extra every time. While you cannot add much to your product without changing its prices (pun intended) it’s better to improvise service and the modus operandi you follow. The latter can be sorted using Builderfly and the former comes when you are ready to put in some time and effort. Builderfly will help you save some while growing your business.

We hope the blog helped. In case there’s anything else, please feel free to connect with us in the comment section. We’d be happy to answer them for you.

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